Welcome to Welltech — where health meets innovation! As a global leader in Health & Fitness industry, we’ve crossed over 200 million installs with five life-changing apps, all designed to boost well-being for millions.

Our mission is to transform lives through intuitive nutrition trackers, powerful fitness solutions, and personalized wellness journeys—all powered by a diverse team of over 700 passionate professionals with presence across 5 hubs.

As a Product Growth / CRO Manager, you will play a pivotal role in defining new communication funnels and audiences, working with users for one of the health and fitness apps in our portfolio. There will be a strong emphasis on subscription growth and optimizing conversions into paid users. This role requires a deep understanding of user behavior, data-driven decision-making, and a passion for creating value for our users.

Challenges you'll meet 

Analyze user needs and behavior to uncover valuable insights that improve the buying funnel

Generate hypotheses to optimize funnels and monetization strategies, focusing on boosting conversion rates and ARPU

Work closely with user acquisition and creative teams to design new end-to-end funnels targeting new audiences and traffic sources

Prepare, launch, and analyze A/B tests to quickly validate your ideas with real users, and use the test results to create new hypotheses and drive them to the desired outcomes

Collaborate with cross-functional teams, including designers, engineers, analysts, and content creators, to enhance user experience and refine the buying funnel

Your professional qualities

Extensive experience in user research, with deep knowledge of UX, CRO principles, and A/B testing methodologies

3+ years of experience in digital, growth, and product marketing for IT companies (Web, Mobile, CRM), with a focus on international markets

Background in B2C products, ideally subscription-based models

Proficiency with analytics tools such as Google Analytics, Tableau, Amplitude, etc.

Experience in task-setting for technical teams, with a strong grasp of use cases and user stories

Proven success in optimizing product and marketing metrics

Solid understanding of various monetization models

At least Upper-intermediate level of English

Will be a plus

Previous experience with mobile applications

Experience with subscription-based business model

Experience with Midjourney

Copywriting skills

We offer a fair level of compensation that will be appropriate for your expertise and level.

Welltech is not only about great benefits but also about great culture. All our specialists are offered incredible opportunities for professional and career growth, flexible work environments, and the ability to suggest ideas and drive changes.

Check out some of our products

Muscle Booster — musclebooster.fitness

Yoga-Go — yoga-go.fit

Omo — bit.ly/OMOio

FastEasy — https://fasteasy.life/

WalkFit - http://walkfit.pro

In our team, you'll find an opportunity to develop and implement your ideas, as well as to make the world a better place!