HUN
9 days ago
Product-Led Growth Analyst
**Job Description** **Where You'll Work** : Hungary (remote) As a **Product-Led/eCommerce Growth Analyst** , you will be a key member of the growth team, responsible for collecting, analyzing, and interpreting data across the entire growth funnel—from user acquisition to activation, retention, and expansion. Your insights will drive decision-making and influence strategies that improve product performance, customer experience, and revenue growth. You will get hands-on with data to understand key drivers of performance and use your analytical skills to build forecasting models that help predict growth and identify opportunities for optimization. This role is ideal for someone with a background in entrepreneurship or SaaS growth and a desire to roll up their sleeves to work deep in the data. **Your Day to Day** As a **Product-Led/eCommerce Growth Analyst** , you would be working on: + Collect, clean, and analyze data from various sources (e.g., product usage, web analytics, marketing, sales, and customer feedback) to understand user behavior and growth trends. + Analyze the entire growth funnel, including user acquisition, activation, retention, expansion, and churn, to identify opportunities for optimization and experimentation. + Build and maintain forecast models to predict growth performance and track KPIs such as customer acquisition cost (CAC), lifetime value (LTV), churn rate, and more. + Conduct cohort analysis to track user behavior over time and identify patterns that influence growth. + Design and implement A/B tests and other experimentation frameworks to optimize conversion rates and user experience, as well as provide actionable insights to senior leadership and cross-functional teams to drive growth initiatives. **What We’re Looking For** As a **Product-Led/eCommerce Growth Analyst** , your background will look like: + Bachelor’s degree in Entrepreneurship, Business, Data Science, Statistics, Marketing, or a related field. + 1-2 years of experience in an analytical role, preferably in a B2B SaaS or eCommerce environment. + Strong understanding of product-led growth principles and eCommerce growth strategies. + Proficiency in data analysis tools such as Excel, SQL, Google Analytics, or similar as well as knowledge of A/B testing, experimentation frameworks, and cohort analysis. + Familiarity with growth metrics, including CAC, LTV, ARR, churn, and funnel analysis. At GoTo, diversity and inclusion are key to creating a thriving and dynamic work environment. Our team of GoGetters is driven to learn, explore, connect, and collaborate, valuing the unique perspectives that everyone brings to the table. We take pride in providing our employees with comprehensive benefits, wellness programs, recognition, and opportunities for learning and development worldwide. Our commitment to creating an inclusive space for everyone, regardless of gender, identity, or background, ensures that all team members can contribute to our success and thrive personally and professionally. GoTo’s flexible-work software – including GoTo Connect, GoTo Resolve, Rescue, Central, and more – is built for small and medium-sized business IT departments, but powerful enough for the enterprise. By building its secure, easy-to-use software, GoTo is committed to ensuring the time at work is well-spent so that time outside of work is better spent. With over 3,000 global employees and over $1 billion in annual revenue, the remote-centric company’s physical headquarters is in Boston, Massachusetts, with additional offices and thousands of home offices in North America, South America, Europe, Asia, Australia, and beyond. GoTo, Inc. is committed to providing equal opportunity in employment to all employees and applicants for employment. No employee or applicant shall be discriminated against in the terms and conditions of employment on the basis of race, color, religious creed, gender, sex, pregnancy, religion, marital or domestic partner status, age, national origin, ancestry, physical or mental disability (including AIDS/HIV), medical condition, sexual orientation, gender identity, gender expression, genetic information, military and veteran status, application for or denial of family and medical care leave and/or pregnancy disability leave, or any other basis protected by federal, state or local law or ordinance or regulation. GoTo, Inc. also prohibits discrimination based on the perception that anyone has one of these characteristics or is associated with a person who has or who is perceived as having any of those characteristics.
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