As Demand Strategist you will be accountable for the design, development and optimization for omni-channel marketing programs associated with demand motions. Your main responsibilities will include:
1.   Strategy Planning & Audience-Centric Journey Design
•   Understand the market landscape, business objectives, target personas, key use cases and product offers for your product
•   Translate business objectives into actionable marketing outcomes across the funnel
•   Create an omnichannel digital journey for key audiences, like organic search, paid search, web, email, and routing
2.   Execution Orchestration
•   Collaborate with relevant stakeholders on execution of demand strategy
•   Manage the actions for your specific PLG product team
•   Partner with content, digital, and email experts to create & execute an omnichannel experimentation plan
3.   Performance Optimization
•   Understand brand to demand performance trends for the assigned product & optimize performance issues
•   Conduct analysis of marketing performance
•   Evaluation of relevant KPIs (such as impressions, web traffic, organic search performance, leads, pipeline or wins)
•   Highlight emerging performance opportunities or challenges
•   Propose and deliver “next best actions” and support targeted pipeline coverage and revenue for the business
•   Insight into action – translate performance insights directly back into planning and orchestration