SUMMARY

Plans, organizes, and controls an assigned product line from conceptual stages through product life cycles to optimize profits and meet marketing, financial, and "one company" growth objectives by performing the following duties.

 

ESSENTIAL JOB FUNCTIONS

Leads the overall product line strategy and facilitates research and development requirements, development, manufacturing and engineering coordination for new or expanded products as well as new emerging product market needs. Coordinates/owner technical product development, estimates of potential profits (by product line segments) and releases to production. Manages day-to-day progress of Product, Pricing, Positioning, and Placement Assists the Sales team by providing the insight, tools, experience, and product line expertise required to carry out all corporate sales and marketing strategies as well as setting and achieving company goals. Develops and maintains a prioritized list of customers and market requirements for products as well as product line list to penetrate markets (continually go through a product line rationalization). Develops marketing, sales, engineering and financial plans for assigned product line. Prepares product development objectives and tracks market trends in target markets. Identifies partnering opportunities for complementary third-party products to broaden Carlisle Interconnect Technologies product line growth. Develops and provides direction while maintaining relations with manufacturers' reps and direct sales or field sales reps. Provides technical answers to inquiries of any variety, but primarily in the assigned product line application and information. Produces competitive analysis materials comparing our products with those of our key competitors. Develops new product line customers while maintaining the present product line business base. Initiates and executes strategies to capture additional product line business and provides competitive insight and pricing strategies to ensure Carlisle Interconnect Technologies competitiveness. Generates and increases sales in assigned product line through the support of the regional managers, sales representatives and customers.

 

*Other duties as required in support of the department and the company*

 

SUPERVISOR RESPONSIBILITIES

The responsibilities of this role do not include supervising other employees.