As Manager of PM&I Travel he/she contributes to profitable growth of Travel LoB within the Region. This role will focus on travel insurance market intelligence. Being the travel market subject matter expert for our internal and external clients, the PM&I manager will support the strategic agenda in growth and for the UK&I & Benelux travel business, working closely with sales to align the go-to-market strategy and the roll out to the markets with support of steered processes, enablement of sales forces and sales material Working with our partners to create inspiring marketing campaigns which showcase our innovations and why we are market leaders, to driving engagement / conversion and achieve both our growth objectives The role is a regional role to leverage synergies within the region, support other countries, share information and best practices, align the roll out of projects and products

 

What you do

Key responsibility #1:  Market and customer intelligence / customer experience

Initiate regional/local market & consumer research for regional-specific needs;  Share w/ global team(s) Identify specific Customer Segments that best fit global strategy, product solutions, capabilities, etc. Perform regional/local competitive analysis (to be included in global assessment and/or product/marketing decisions) Define & deliver local customer experience enhancements Market assessments (locally) incl. growth trends, competitors and customer behaviors, expected profitability and target share/size. Anticipating market developments in relevant industries and business environment Feed into the LOB central source market knowledge and validate LOB working assumptions and competitive positioning relevant to BU

Key responsibility #2: Strategic & product planning

Contribute to LoB strategy, incl. local market and sales forecasts, value proposition, marketing plans, etc., ensuring alignment with global ambitions and regional/local budgets Locally adapt commercial brand strategy Ensure compliance (legal, regulatory, Group standards) of all consumer contents jointly with legal Identify white spots and opportunities within the market for new products or service innovations and support implementation including providing feedback Support product portfolio management including Product Simplicity implementation

Key responsibility #3: Go-to-market and sales enablement

Contribute to the media plan with a marketing mix (online/offline) to target the right customers at the right time Enable the sales forces with compelling sales material Support account managers with creative campaign design and execution   Apply research, regulatory standards, and other best practices to best position local/regional products and services Execute brand strategy and launch activities that are most suitable to local situation (market, consumer, partner, regulatory) Locally adapt and implement optimisation best practices and capabilities to relevant partners Support local B-Partner sales/tender discussion Locally adapt training material and support sales trainings

Other Responsibilities Include:

Working closely with PR to support the UK comms strategy CSR contribution

What you bring

5+ years in a related product manager or marketing manager role (essential) Strong communication skills and experience managing varied stakeholders across all levels (essential) Offline or online marketing experience (essential) Insurance / financial services industry (desirable) B2B experience (desirable)

What we offer

Allianz Partners is a world leader in B2B2C insurance and assistance, offering global solutions that span international health and life, travel insurance, automotive and assistance. Customer driven, our innovative experts are redefining insurance services by delivering future-ready, high-tech high-touch products and solutions that go beyond traditional insurance. Our products are embedded seamlessly into our partners’ businesses or sold directly to customers and are available through four commercial brands: Allianz Assistance, Allianz Automotive, Allianz Travel and Allianz Care.

66278 | Marketing & Design | Professional | Non-Executive | Allianz Partners | Full-Time | Temporary

Allianz Group is one of the most trusted insurance and asset management companies in the world. Caring for our employees, their ambitions, dreams and challenges, is what makes us a unique employer. Together we can build an environment where everyone feels empowered and has the confidence to explore, to grow and to shape a better future for our customers and the world around us. 
We at Allianz believe in a diverse and inclusive workforce and are proud to be an equal opportunity employer. We encourage you to bring your whole self to work, no matter where you are from, what you look like, who you love or what you believe in.
We therefore welcome applications regardless of ethnicity or cultural background, age, gender, nationality, religion, disability or sexual orientation.
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