1. Collaborate with cross-functional teams (brand, product development, retail, e-commerce) to develop a cohesive product strategy aligned with the brand's vision and goals.
2. Conduct market research, competitive analysis, and trend analysis to identify market opportunities and consumer needs.
3. Define product pricing, features, benefits, and positioning that resonate with the targeted audience.
4. Spearheads and acts as project manager for new product launches.
5. Conducts pre-launch market research and post-launch market surveillance to ensure products consistently consumer expectations.
6. Coordinate with sales and training teams to provide product knowledge and tools to effectively launch, promote, and sell the products.
7. Engage with back-end operations to monitor and maintain optimum inventory
8. Analyze sales data, market trends, and consumer feedback to evaluate product performance and make data-driven