Role Purpose

Drive sustainable, profitable market share growth of the product and New Technologies portfolio for country, through strategic product life-cycle management, new markets development and excellence in new products Introduction.Develop and implement country strategy & direction for product & New Technology Portfolio in line with regional indication strategies to deliver country objective and enable profitable market share growthMaximize profit generated from portfolio life cycle management  Act as a contact point for regional functions on product strategy and portfolio-related matters for alignment  Co-develop PPD, PLCM, and brand planning in collaboration with Regional Portfolio Lead3P Out-licensing and in-licensing strategy and follow-upOperational marketing aspects for the country (e.g. SOP, Pricing, etc.)Create, maintain and periodically update brand plans for respective indication (clear positioning and differentiator with competing brands)Own new product introductions and accountable for delivery of NPI business (sales and consumption) in years 1-3.

Accountabilities 

Lead brand planning, post-patent-defense, and value & portfolio pricing for Product & New Tech PortfolioBuild portfolio strategies aligned to market need & supporting delivery of country 5-year plan (iPlan)Own, build and design portfolio plan (SMS plan) for key segments (refreshed annually)Ensure that country brand plans are aligned to regional portfolio strategiesLead NPI excellence through leadership and coordination of an NPI team and overall process (where relevant)Support campaign development and drive effective campaign implementation and monitoring to ensure align with brand strategyContribute as a Key member of the Country Portfolio Leadership Team (CPLT) and Regional Portfolio Leadership team (RPLT), and crop campaign teams, ensuring that operational decisions are aligned to portfolio strategies and maximize value of assets across cropsLead development of 5-year country portfolio plan to enable profitable market share growth and gain consensus on priorities and resource plansDevelop and monitor market intelligence, bringing customer insight into brand strategies and marketing plansPricing strategy (and price changes) incl price-volume trade-offs (includes economy products)Effective Manage Pricing (value, portfolio) to optimize market share growthBuild and maintain complete communication toolkit for respective indication (work with agencies where necessary) – POSM, Product page on website, digital assets including product videos, testimonials etc, technical product presentation, other digital innovationsAble to clearly update team on market share changes (consumption level – based on RetailTrak)Proactively track and identify ways to influence brand metrics (Panel data) – where availableWork with Head of Marketing and Regional Portfolio Heads to reassess key priorities for current year activities to ensure optimal resource allocation.

 

Company Description

As a world market leader in crop protection, we help farmers to counter these threats and ensure enough safe, nutritious, affordable food for all –while minimizing the use of land and other agricultural inputs.

Syngenta Crop Protection keeps plants safe from planting to harvesting. From the moment a seed is planted through to harvest, crops need to be protected from weeds, insects and diseases as well as droughts and floods, heat and cold.

Syngenta Crop Protection is headquartered in Switzerland.

Qualifications

Knowledge, Experience & Capabilities

Master’s degree in Science, Business Administration, Engineering or related field.Minimum 7 – 10 years’ work experience in Agricultural chemicals or FMCG (Fast Moving Consumer Goods).Good in working with Customers and Channels in countryUnderstand market dynamics and competitive environment in CU Insecticide product markets and translate it into strategy.Designs effective product life cycle management strategy and brand strategyAbility to apply MaSE pillars effectivelyCreates strong, distinctive brandDelivers distinctive value proposition to customerDevelops/implements effective pricing strategyAble to use market research effectively to understand customer, markets and channelsAnticipates changes in the market and adjusts strategies accordinglyAnalytical & strategic thinkingGood Command in EnglishInfluencing and negotiationGood in Communication and presentation skillsBe able to do project management

Critical success factors & key challenges

Develop an effective internal network with key functions, Cluster and country teamsEstablish especially strong links with CPD, Supply Chain and Regional / GlobalChallenge ways of working and processes to streamline and facilitate agile working and swift proof of concept to drive sales.Pragmatic / fit for purpose approach to contracts and other business as usual requirements eg. Stewardship
Additional Information

Additional information

Willingness to travelWillingness to work in open space environment.