MAIN PURPOSE OF ROLE

Implement a marketing and sales strategy for one or more of the organization's more complex, controversial, or strategically significant products/services in order to meet established sales or market share targets.

MAIN RESPONSIBILITIES

•        Conduct market research, oversee product development and design, set prices, launch new products, oversee advertising campaigns, and monitor sales performance to effectively market assigned products/services.

•        Monitor, analyze, and evaluate domestic and international market trends, consumer behavior and competitor activity to identify market opportunities for the product/service.

•        Monitor, analyze, and evaluate product performance and customer feedback to generate new product ideas.

•        Identify product/service changes to meet customer needs.

•        Liaise with other areas of the organization (e.g., production, R&D) to implement these changes.

•        Prepare sales forecasts and budgets.

•        Monitor sales volume, revenues and costs against forecasts.

•        Adapt plans to improve the sales performance of the product/service.

•        Liaise with advertising and promotions specialists to design sales campaigns and sales collateral for the product/service that are effective and appropriate for the target audience.

QUALIFICATIONS

Education

Education Level        : Associates Degree (± 13 years)        / Masters Degree (± 18 years) in Engineering

Experience/Background

Experience : Minimum 4 years