At Associated Bank we strive to create an inclusive culture where different perspectives are valued and recognized as strengths critical to our success. If you thrive in an environment where your growth and development are encouraged and supported, then Associated Bank may be the right place for you.

We invite you to view the opportunity below.

Responsible to set product offering strategies; including but not limited to product design and development, product mix, life-cycle management, targeting and segmentation, competitive positioning of products, product offering/segment value proposition development, and management of CDTM product offering P&Ls, which will directly result in revenue growth for business line. Proactively coordinate product offerings with Product Director and other CDTM Product Managers to ensure cohesive delivery of customer solutions. Serve as product offering advocate and spearhead activities necessary to implement approved products and projects with applicable internal and external resources, support the achievement of approved performance goals and objectives. Work with internal resources to develop product training for internal and external clients. Serve as product knowledge expert for all assigned product offerings.

This person will also:

Develop and actively manage the Strategic Plan for assigned product/solution offerings including value proposition development, 3-5 year projected performance metrics, segment distribution strategies and strategic initiatives to drive growth.

Review new developments in strategic markets, evaluate potential products/services, and manage the development of new products or the modification of existing products/services.

Coordinate and direct the design, development, and implementation of new products/services/channels and the modification of existing products/services/channels.

Facilitate the establishment of priorities, timelines for implementation, long- and short-range product offering objectives, and revenue goals for all new and modified products including channel usage.

Constantly evaluate research and relative profitability information to recommend changes in the products/services or marketing strategy.

Coordinate the communications relating to the development and implementation of all new and modified products/services.

Effective interface with appropriate business lines to ensure appropriate technical support and resources for new or enhanced product/services.

Develop the process for measuring trends and patterns relative to product/services, competitive patterns, market share, and market perception and image.

Coordinate interdepartmental and interregional task forces and focus groups to stimulate and generate ideas in the development and medication of new and existing products/services.

Identify the appropriate resources necessary for the development, review, research, delivery, and implementation of new products/services and the modification of existing products/services. Work with Legal, Audit and Credit Administration to ensure compliance.

Maintain a timely and appropriate flow of information to all applicable business units.

Responsible for recommending the product/service development annual budget and funding justification. This function is annually reviewed and measured based on agreed upon goals and objectives that are consistent with our new strategic direction. At Level I, this would be in conjunction with direct supervisor.

Review the qualifications listed below:

Education

Bachelor's Degree or equivalent combination of education and experience in Marketing, Management, or Business. Required

Experience

4-7 years Product management, product development, business, management, marketing, and/or equivalent; Extensive knowledge of TM products. Required

Licenses and Certifications

AAP - Accredited ACH Professional within 2 years. Required
CTP - Certified Treasury Professional within 2 years. Preferred

In addition to core traditional benefits, we take pride in offering benefits for every stage of life. 

Retirement savings including both 401(k) and Pension plans. 

Paid time off to volunteer in your community. 

Opportunities to connect with others through our diversity-focused Colleague Resource Groups. 

Competitive salaries with professional development and advancement opportunities. 

Bonus benefits including well-being programs and incentives, parental leave, an employee stock purchase plan, military benefits and much more.  

Personal banking, loan, investment and insurance benefits. 

Associated Bank serves more than 120 communities throughout Wisconsin, Illinois and Minnesota and we consider our colleagues critical to our continued success. See why our colleagues continually vote us a best place to work in the Midwest. Join our community on Facebook, LinkedIn and X. 

Compliance Statement

Associated Bank is an equal opportunity employer committed to creating a diverse workforce. We support a work environment where colleagues are respected and given the opportunity to perform to their fullest potential. We consider all qualified applicants without regard to race, religion, color, sex, national origin, age, sexual orientation, gender identity, disability or veteran status, among other factors.

Fully complies with all applicable enterprise policies and procedures. Acts in compliance with all applicable laws and regulations as outlined in training materials, including but not limited to Bank Secrecy Act. Responsible for reporting suspicious activity to Financial Intelligence. Responsible to report all customer complaints as prescribed and procedure violations to management or HR.

Responsible to report ethical concerns as needed to Associated Bank’s anonymous Ethics Hotline.

Associated Bank provides additional assistance throughout the application, interview and hiring process. Please contact leavesandaccommodations@associatedbank.com if you need an accommodation at any time during the process.

Associated Banc-Corp is an Affirmative Action and Equal Opportunity Employer. Associated Banc-Corp participates in the E-Verify Program. E-Verify Notice English or Spanish. Know Your Right to Work English or Spanish.

Associated Bank is Pay Transparency compliant.