RESPONSIBILITY

Target Market Definition: Identify the target market and customer base for the product, including market segmentation and characteristics of target customers.

     Product Positioning and Value Proposition: Develop the product's value proposition and differentiation strategy based on market analysis.

     Marketing Plan Development: Create detailed marketing plans, including marketing objectives, strategies, budgets, and timelines.

     Product Training: Provide internal teams with training in product knowledge and sales techniques to ensure they can effectively sell the product.

     Marketing Promotion Activities: Organize and execute marketing promotion activities, such as product launches, seminars, webinars, etc.

     Customer Feedback Collection: Gather customer feedback, analyse customer needs and preferences, and provide a basis for product improvements.

     Sales Support: Provide the sales team with necessary support, such as market intelligence, customer cases, competitive analysis, etc.

     Market Feedback Analysis: Analyse market and sales data, evaluate the effectiveness of marketing activities, and adjust strategies based on analysis results.

     Product Pricing: Participate in the formulation of product pricing strategies to ensure product prices are competitive in the market.

     Cross-Departmental Communication: Maintain communication with departments such as product management, R&D, customer service, etc., to ensure marketing strategies are synchronized with product development.

     Product Requirement Management: Collect and analyse user requirements and collaborate with the product management team to transform these requirements into product features or improvement points.

     Project Management: Participate in project management during the product development process to ensure the product is released on time and meets quality standards.

     Other job assigned by line manager.

REQUIREMENTS

Bachelor’s degree in business, marketing, or related field

     Minimum 3 years’ experience in product management, marketing, or related field

     Strong communication skills and IT fluency

     Good command of English

     Ability to flourish with minimal guidance, be proactive, and handle uncertainty

     Extensive knowledge of product lifecycle management, portfolio management, and NPIs.

     Strong time management, organizational communication, and collaboration abilities

     Exceptional analytical and problem-solving skills

     Be proactive and able to get things done in a timely manner

     Strong understanding of high-level strategic direction and sales goals

     Proven excellence in multi-tasking, prioritizing projects and meeting deadlines and goals

   Proficient in Microsoft 365 programs

 

We are the ASSA ABLOY Group
Our people have made us the global leader in access solutions. In return, we open doors for them wherever they go. With nearly 61,000 colleagues in more than 70 different countries, we help billions of people experience a more open world. Our innovations make all sorts of spaces – physical and virtual – safer, more secure, and easier to access. 

As an employer, we value results – not titles, or backgrounds. We empower our people to build their career around their aspirations and our ambitions – supporting them with regular feedback, training, and development opportunities. Our colleagues think broadly about where they can make the most impact, and we encourage them to grow their role locally, regionally, or even internationally.

As we welcome new people on board, it’s important to us to have diverse, inclusive teams, and we value different perspectives and experiences.