**MAIN PURPOSE OF ROLE** Develop annual marketing plans and co-ordinate their successful implementation and to grow the long-term sales, profit and market share position for assigned products. **MAIN RESPONSIBILITIES** + Achieve sales, margin and market share annual goals for the assigned products. + Align with customer insight driven business for developing behavioral segmentation and improving marketing strategy and sales approach in order to grow market-share for assigned products. + Prepare and develop marketing objectives, advertising and promotion and ensure their execution. + Build communication contents or messages and roll-out through Multi-Channel Engagement (MCE) platform, in alignment with the strategy of assigned products, therapeutic area and the company. + Create educational contents about disease related topics and promoting the contents, generate traffic on digital platform. + Evaluate the practicality and potential of new products and market development. + Analyzes and defines customers and market requirements and trends. + Develop, implement and update product training and competitor information intelligence to sales force on an ongoing basis. + Develop annual sales volume and profit forecasts, pricing and expense budgets. + Participate in planning sales promotion and advertising in support of existing products and determine market strategies and sales tactics to achieve product objectives. + Develop methods of field-testing promotional programs to determine customer acceptance, evaluate effectiveness of promotion efforts and keep informed on needs of the sales force. + Develops and maintains the contact with customers, Sales force and channels for understanding their needs. + Provide direction to educate and develop Product Specialist. + Review complaints and suggestions relating to assigned products. + Analyze and report market intelligence in a correct and timely manner. **EDUCATION/QUALIFICATIONS/EXPERIENCE:** + Degree in Science/Pharmacy/Medical related field or Appropriate tertiary qualification. + Strong sales track record. + Sound understanding or qualifications in marketing related principles. + Good knowledge of computer based programs including spreadsheets and graphics. + Comprehensive industry knowledge. An Equal Opportunity Employer Abbot welcomes and encourages diversity in our workforce. We provide reasonable accommodation to qualified individuals with disabilities. To request accommodation, please call 224-667-4913 or email corpjat@abbott.com