The Creative Optimization solution at AppsFlyer seeks a strong Product Manager with hands-on experience with User acquisition and Creative Strategy from the mobile gaming industry.
At Creative, we develop a platform equipped with cutting-edge AI-powered tools to tackle any creative production and optimization challenge. This empowers advertisers to maximize the performance of their marketing campaigns and achieve their business objectives.
As a Product Manager, you will have the opportunity to lead a successful product that helps hundreds of customers worldwide as part of the biggest mobile attribution vendor in the world. You will have full autonomy over your team’s roadmap to drive the business forward.
AppsFlyer is seeking a dynamic Product Manager who can leverage their performance marketing expertise to drive our creative solutions' success. In this role, you will be crucial in identifying new opportunities and enhancing user acquisition strategies to maximize the impact of AppsFlyer’s offerings.
Ideally, you are a creative solution thinker passionate about innovation, building products, and solving customers’ problems. You can leverage your experience in user acquisition and creative strategy to identify new opportunities for AppsFlyer’s creative solution to thrive.
The Creative Optimization product team is committed to driving innovation within AppsFlyer, transforming the product vision into reality while continuously adopting a wide range of new AI-driven technologies. Team members work closely with customers, partners, and business stakeholders to understand customer needs and with Engineering and AI research teams to build best-in-class solutions.
What you’ll do
Drive innovation within AppsFlyer and across the mobile attribution and marketing analytics ecosystem. Own the product throughout all life cycles, from concept to launch to ongoing enhancements and iterations. Identify problems and opportunities, innovating and delivering solutions that meet the needs of our customers and partners. Define product priorities based on a deep understanding of customer needs, market trends, and AppsFlyer’s vision. Ensure a great user experience across our products, continuously improving usability and functionality. Conduct thorough research on key customers, market trends, upcoming opportunities, and challenges to inform product strategy. Engage directly with clients to understand their needs, build strong relationships, and ensure customer satisfaction. Collaborate closely with AppsFlyer’s Go-to-Market (GTM) teams to drive product adoption and success with our customers. Work in tandem with engineering and machine learning research teams to develop innovative products that leverage cutting-edge AI technology.What you have
At least 3 years of experience as a user acquisition manager and/or creative strategist, with a strong background in performance marketing and digital technologies. At least 3 years of experience in the mobile gaming industry. At least 3 years of experience working closely with engineering/BI teams to build analytics solutions for marketing goals. Strong leadership and project management skills with the ability to drive cross-functional teams and cross-product projects. Ability to turn requirements, ideas, and vision into well-processed and thought-out documentation, presentations, and wireframes. Ability to work autonomously in a highly demanding and often ambiguous environment, with attention to detail and organizational skills. Ability to analyze data and extract insights from it.Bonus points
Hands-on experience developing creative strategies and collaborating with creative production and marketing teams. Familiarity with leveraging AI technology to enhance product, marketing and creative production efforts. Technical experience in previous roles, particularly in analytics, engineering, or related fields. Referral from a current AppsFlyer employee.