EdPlus at ASU is a dynamic unit of Arizona State University focused on the design and scalable delivery of digital teaching and learning models to increase student success and reduce barriers to achievement in higher education. We advance the economic, social, cultural, and overall health of the local, national, and international communities served by ASU. Want to know more about working at EdPlus? Click here!
   
Under the direction of the Director of Marketing Technology & Behavioral Analytics, the Product Manager, Marketing Technologies position is responsible for the deployment and implementation of technologies that facilitate behavioral and marketing data analytics collection within EdPlus. This includes, but is not limited to, tag
management solutions, customer data platforms, data collection tools and other data integrations. These efforts are deployed to support effective marketing campaigns, improve user experience, and increase operational efficiency to support the ASU Charter. 

This is a hybrid role and the incumbent of this position will be required to work from our office
located in Scottsdale.

Minimum Qualifications: 
BA/BS Degree in Information Technology, Business Administration, Marketing or related field AND 8 years product/program management, project management, management consulting OR, any equivalent combination of experience and/or education from which comparable knowledge, skills and abilities have been achieved. 

Desired Qualifications:

Track record of using and managing data to support new initiatives and enrich web analytics.Experience working with a Tag Management solution such as Google Tag Manager or Tealium iQ. Experience with server-side tag management is highly desired.Extensive experience with web analytics tools such as Google Analytics GA4 or Universal Analytics.Experience working with a Customer Data Platform or Customer Relationship Management solution, such as Tealium, Salesforce, or SegmentDemonstrated experience using SQLFamiliarity with Javascript and/or PythonExperience working within a data warehouse (Google BigQuery, Amazon Redshift, Snowflake)Proven ability to collaborate with key partners and stakeholders to identify requirements and solve problems independently.Strong presentation, interpersonal, and communication skills.Evidence of a bachelor's degree or higher in a related field.

Responsibilities:

Implement and configure Google Analytics 4, Google Tag Manager and other marketing technology tools, enabling EdPlus initiatives to effectively track and measure website and marketing performance.Integrate, set up, manage, maintain, and enhance marketing technology systems within EdPlus.Work alongside our marketing team and agency partners to implement durable, forward-thinking, advertising technology solutions.Implement accurate attributes and segmentation in a Customer Data Platform Configure and maintain data ingestion processes that support data unification or attribution efforts.Ensure 1st-party data collection is consistent following established data-layer standards and user consent preferences.Stay updated with industry trends, emerging technologies, and best practices in digital marketing, marketing technology, customer data, and web analytics.Assumes or coordinates other duties or projects as assigned or directed.ASU offers a total compensation package that includes valuable employee benefits. Click here to explore options.    Healthcare Financial Security Retirement Family Resources Tuition Reduction (Eligible ASU Employee, their dependents and spouse.) Discounts    Full-TimeASU conducts pre-employment screening for all positions which includes a criminal background check, verification of work history, academic credentials, licenses, and certifications. Employment is contingent upon successful passing of the background check.Open

EdPlus at ASU is located at SkySong, the ASU Scottsdale Innovation Center. The center houses a diverse business community that links technology, research, education, and entrepreneurship to position ASU and Greater Phoenix as global leaders in the knowledge economy.

Activities are primarily performed in a regular, climate-controlled office setting subject to extended periods of sitting or standing. Daily use of desktop or laptop computer is required. Ability to clearly communicate verbally in English, read, write, see, and hear to perform essential duties. Regular review of completed tasks.

EdPlus at ASU supports flexible work options, ranging from alternate work schedules to hybrid remote work schedules, subject to approvals per ASU policy. (This is not a fully remote position.)

BA/BS Degree in Information Technology, Business Administration, Marketing or related field AND 8 years product/program management, project management, management consulting OR, any equivalent combination of experience and/or education from which comparable knowledge, skills and abilities have been achieved. 

This is not a grant funded position and is not contingent on future grant funding.