Desirable qualifications:

Graduate in Science / Pharmacy.MBA/PGDBA in Sales and Marketing

Experience (minimum)

Pharmaceutical product Management experience of 2 years (preferably in MNC) as brand managerAdditional exposure of sales preferredExposure to managing Key Accounts / dealing with Key Opinion Leaders

Critical attributes / qualities

Strategic thinkingAnalytical skillsLearning attitudeFunctional & Technical Knowledge on therapy areas owned and other therapies in the division.Excellent Communication Skills.Cross functional co-ordination.Demonstrates creativity, innovation and drive for results.Ability to influence, lead and develop team.Problem solving and decision making skillsTime management and multi tasking skillsPlanning and organizing skills for short term and long term.

Brief Job Description

Achieve top-line, market share and bottom-line targets for the brands assignedAnalyze market conditions and forecast sales and market share.Independently handle brand management responsibility for allocated brands.Monitor ROI on brand strategies.Monitor competitor activities.Undertake feasibility analysis/ market research for new opportunities.Conduct research to analyze customer behavior and design strategies accordingly.Evaluate opportunities to increase PC for the brands.Develop and implement marketing strategies for brands owned to achieve desired goals.Effectively sell the strategies to internal customers and ensure effective implementation of designed strategiesEnsure quality and timely delivery of inputs to field force.Maintain advertising budgets within targets.Undertake fieldwork to capture insights.Effective coordination with other functional areas within organization e.g. Medical, Training, Promo team, Supply Chain, Finance etc.Conduct CSM and other sales meetings.

Reporting Authority

Marketing Manager