Functional Job Family Description: Manages all aspects of the Solar Products product line in the APAC region product line, from driving new product development to manufacturing to marketing and sales. Runs the portfolio as a “mini” GM. Responsible for overall product strategy, business leadership and capacity plans to meet sales and gross margin targets.
POSITION SUMMARY:
Market Sensing and Strategy (10% of time)
- Research market trends, demand drivers, customer needs, industry trends, and competitive landscape
-Conduct competitive analysis and benchmarking
- Provide materials to support the go to market strategy, inclusive of channel strategy and partnerships
- Work with R&D and operations in the development of new products to meet current and future customer requirements.
- Conduct market segmentation exercises to develop market segment-specific strategies.
- Conduct competitive analysis and benchmarking
- Define segment with value propositions that beat the competition
- Develop product roadmaps that aligns with business strategy
- Design go to market strategy, inclusive of channel strategy and partnerships
- Manage the product lifecycle
Develop Business Plan (20% of time):
-Work cross functionally to achieve sales, technology and operations strategies and goals, in line with financial goals.
-Develop pricing strategy for the region
- Assist in the development of the annual operating plan (Sales and gross margin)
-Achieve cross-functional alignment to the plan
- Define resource requirements necessary to execute the product roadmap
-Work cross functionally to define sales, technology and operations strategies and goals, in line with financial goals. Build consensus on specific tasks.
New Product Developments and Launches (30%):
-Prepare financial analysis in support of new product launch
-Create new part numbers
- Provide product information and samples to customers and sales team in support of new product launches
- Gather product specification and product attribute information for the development of marketing collateral, including e-catalog
- Plans product launches, including the development of marketing and sales plans.
- Provide demand forecast inputs to SIOP team
- Attend customer meetings in support of winning new business
- Exercise thought leadership with other functions
- Provide inputs to Marcom for the development of collateral, including e-commerce
Execution of Post Product Launches (40%):
-Perform pricing analysis of catalog price changes or in response to special pricing requests
-Provide product information to customers, the sales team, customer service, field application engineering, etc.
-Perform product cost and gross margin analysis
-Analyze excess and obsolete inventory
- Assist in championing the resolution of product issues, e.g. delivery, quality, inventory
-Respond to requests for samples
-Issue product change notices and material change orders
-Coordinate and implement product and applications training
-Manage the P&L (sales and gross margin) for the assigned portfolio.
-Deliver sustained profitable growth
-Enable sales to promote product line via training and the development of collateral materials that help articulate the value proposition.
- Track progress to the business plan and facilitate resolution to gaps.
Competencies Values: Integrity, Accountability, Inclusion, Innovation, Teamwork