At Zimmer Biomet, we believe in pushing the boundaries of innovation and driving our mission forward. As a global medical technology leader for nearly 100 years, a patient’s mobility is enhanced by a Zimmer Biomet product or technology every 8 seconds. As a Zimmer Biomet team member, you will share in our commitment to providing mobility and renewed life to people around the world. To support our talented team, we focus on development opportunities, robust employee resource groups (ERGs), a flexible working environment, location specific competitive total rewards, wellness incentives and a culture of recognition and performance awards. We are committed to creating an environment where every team member feels inspired, invested, cared for, valued, and have a strong sense of belonging. **What You Can Expect** _Hybrid position, two openings within our lower extremities groups._ Identifies market trends, issues and competitive environment and forms strategic plans for product brand or sub-segment. Leads the effort to initiate new product strategies in the form of supporting existing brands and/or sub-segment and creating new products. Evaluates the needs of product marketing and sales personnel on a global basis and initiates strategies that meet regional and worldwide requirements. **How You'll Create Impact** + Leads the marketing development effort to bring new products from concept through commercialization including market exit + Actively participates in assigned project teams. + Acquires product information through market research and regional input to assure projects meet the needs of the intended markets + Works across multiple internal and external groups such as design, packaging and labeling, regulatory claims, surgical technique generation, advertising, sales force education, etc + Maintains high level of product category knowledge through staying current in published information, regional market contacts, surgeon interaction, and industry educational meetings + Own major brands and/or sub-segment of the portfolio + Responsible for cultivating strategy at the brand and/or sub-segment level + Ensures execution of key strategies for the brand and/ or sub-segment level + Interact closely with Marcom teams to define clear messaging for the brands/sub-segments + Define clinical evidence plan with the clinical strategic lead for the bands and/or sub-segment. _This is not an exhaustive list of duties or functions and might not necessarily comprise all of the essential functions for purposes of the Americans with Disabilities Act._ **What Makes You Stand Out** + Uses knowledge of existing products, new developments and market needs to formulate strategic and creative marketing plans. + Develops a firm understanding of financial trends and performance in specific brand lines. + Prepares forecasts and identifies market shifts and threats. + Uses and understands technical medical language to interact with internal and external customers. Translates technical language and discusses it internally in business terms. + Assesses brand viability relative to existing products with new product offerings to enhance overall brand offering. Champions the brand through a comprehensive understanding of customer and end-user needs and product positioning relative to the competition. + Builds and maintains long-term relationships with high level surgical consultants, key strategic customers and regional sales teams to promote and support the Zimmer brands. **Your Background** + B.A./B.S. required, preferably including formal studies in Business or Engineering + 6-8 years of marketing experience required, prior internship/co-op within medical device preferred. + Familiarity with Zimmer Biomet products, procedures, and promotions preferred + Medical Device and/or Orthopaedic experience is preferred. + Experience in both Sales and Commercial Marketing is preferred. **Travel Expectations** Up to 40% EOE/M/F/Vet/Disability