JOB DUTIES/ RESPONSIBILITIES/ ACCOUNTABILITIES (In terms of weightages):

Achieve brand MS , Sales and Division Margins to build enduring and profitable brands for AbbottResponsible for launching and managing brands in any of the identified therapeutic segmentsNew product evaluation in the therapy areaThought leader in the therapy area and have the ability to manage the brands through its life cycle. Evaluation of options in Life Cycle management & follow through in terms of Initiatives of Life cycle managementResponsible for managing strategic initiatives in listed therapeutic segments and meeting key opinion leaders to understand the dynamics and the latest happenings in the therapy areaFormulation and execution of marketing strategy Communication strategy for the customers: doctors, consumers Long range plan for the brandsCross-functional interaction with Finance, Supply chain for brand objectivesClose coordination with Medical for Medico Marketing as well as clinical areas related to PsychiatryStrong analytical skills as well as strong financial business understanding to deal with managing top line as well as division margin on brands handledEducation Science graduate, MBA Marketing from a reputed institute preferable.

REQUIREMENTS

KEY COMPETENCIES REQUIREMENTS:

Managerial:
- Analytical
- Strategic
- Creative

Behavioral:
• Adaptability, Collaboration
• Learning drive
• High energy and Drive for results

Achievement as per plan for the goals :
• Sales
• Market share, Prescription Share
• Division margin