Welcome page Returning Candidate? Log back in! Product Manager- Patient Blood Management (PBM) Job Locations US-MA-Bedford Job ID 2025-8531 Type Regular Full-Time Shift 1st Category Marketing Overview

Position Summary:

Responsible for defining and implementing marketing strategies and collateral for the North America PBM product portfolio to include ROTEM, VerifyNow and Hemochron Signature Elite analyzers.  Assist Sales Consultants with training and positioning the PBM product portfolio both financially and clinically.  Management of the dedicated product line to include forecasting, labeling, product performance, etc., through complete product life.  Collate customer data to assist in product development and launch of new innovations.  Gain understanding of competitive offerings in this marketplace and develop sales collateral/training material to successfully position the Werfen PBM portfolio.  Develop relationship with physicians and Key Opinion Leaders on national level and conduct an annual PBM Advisory Council Meeting.

Responsibilities

Key Accountabilities
Essential Functions:

For United States Region:

Responsible for achievement of instrument and P&E goals as outlined in annual commissions planServe as key marketing interface for assigned portfolio in US territory with R&D, Operations and QA/RAPrepares and coordinates marketing support programs. Contributes to planning and creation of advertising and promotional materials.Writes technical bulletins and newsletters related to Patient Blood Management.Keeps informed about developments in medical instrumentation/diagnostic industry as they apply to the company's future marketing plansProvides sales technical training for sales staff. Works with field sales staff to develop training requirements and sales tools required to introduce new products and sales campaigns for all or part of product line. Imperative that material can be translated in a message that can be understood and presented by the sales team. Understands all maintenance, performance and advantages of Werfen PBM productsUnderstands technical aspects of Werfen PBM and competitive PBM productsMaintains regular communications with technical services on problems with instruments and reagents within the product lineEvaluates PBM testing workflows and assists with creating a standardized, account specific PBM approachManages and drives internal projects with minimal supervisionBuild long term strategic partnerships with IHNs to position clinical value Performs product demonstrations and clinical presentations for customers.

Secondary Functions:

Participates in seminars, workshops and convention exhibit activities as requested by ManagementPerforms other duties and responsibilities as assigned

Budget Managed (if applicable):

Personal Travel & Expense Budget

Internal Networking/Key Relationships:
To be determined based on department needs, to include interactions such as:

North America Commercial OperationsCustomer ServiceFinanceWorldwide Marketing (SBU)

Skills & Capabilities:
The ideal candidate for this position will exhibit the following skills and capabilities:

Proven ability to understand and translate technical knowledge for varying audiences. Ability to communicate effectively at varying levels of the organization. Demonstrated proficiency in written and verbal communication.Demonstrated problem solving skillsStrong planning and organizational skillsStrong Collaboration skills, capable of executing in a team environment.Strong computer skills (Word, Excel and PowerPoint)Strong Customer FocusDemonstrated Analytical abilities & problem-solving skillsStrong Presentation SkillsEfficiently works under pressure to meet deadlines Qualifications

Minimum Knowledge & Experience Required for the Position:

 

Education:

Bachelor's degree Science, Medical Technology, Nursing or related scientific discipline or degree in business administration, marketing or equivalent required

Experience:

Minimum of five years related experience in Patient Blood Management (clinical or sales) requiredExperience working with/calling on Lab, CVOR or other clinical areas associated with blood management

Additional Skills/Knowledge:

Language: Fluency in English required.

International Mobility:

Required: No

Travel Requirements:

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