Manage the full product lifecycle of our waterproofing product category. Driving product development, market positioning, customer engagement, and innovation, ensuring sustainable growth and profitability. Developing and executing comprehensive product strategies that align with evolving market trends and customer needs. Overseeing product performance through in-depth analysis, managing pricing strategies, and driving profitability targets. Leading product innovation by identifying market gaps, driving new product development (NPD), and overseeing successful product launches. Conducting detailed market research and competitive analysis to maintain and strengthen the product's market position. Collaborating with cross-functional teams, including marketing, sales, and production, to ensure seamless product development and market introduction. Delivering expert product-related training, technical support, and market insights to both internal teams and external stakeholders.