Job Description
About the Company:
Our client is a leading provider of software solutions in the legal industry, serving businesses with innovative products to streamline operations. They are currently seeking an experienced Product Marketer to join their team and help drive product success in a dynamic and evolving marketplace.
Job Title: Product Marketer
Location: Bloor & Sherbourne, Downtown Toronto (Onsite)
Shift: Monday to Friday, 9:00 AM - 5:00 PM
Contract Length: 6-month contract with potential for extension
Pay Rate: $24.00 - $26.00 per hour
Dress Code: Business Casual
Interview Method: Teams
Key Responsibilities:
Product Strategy & Positioning: Develop and execute the product go-to-market strategy, including defining product positioning, crafting compelling value propositions, and conducting competitive analysis. Content Development: Collaborate with cross-functional teams to create engaging content, such as product collateral, case studies, white papers, blog posts, and other marketing materials. Product Launches: Lead feature launches from planning to execution, ensuring alignment with sales, product, and customer success teams to achieve seamless market entry. Market Research: Conduct thorough market and customer research to identify key trends, pain points, and opportunities, using insights to craft actionable marketing strategies. Sales Enablement: Equip the sales team with the tools, training, and resources necessary to effectively sell the product, including creating product presentations, battle cards, and competitive intelligence. Customer Engagement: Develop and execute customer-facing marketing campaigns to drive engagement and deepen product adoption, including email marketing, webinars, and social media initiatives. Metrics & Reporting: Monitor key performance indicators (KPIs) such as customer acquisition, retention, product adoption, and revenue growth. Use data to optimize marketing strategies and campaigns. Cross-Functional Collaboration: Partner with Product Management, Sales, Customer Success, and other teams to ensure alignment and deliver impactful product marketing initiatives.Requirements
Qualifications:
6-8 years of experience in product marketing, ideally in a B2B or SaaS environment. Proven track record of successfully launching products and driving product adoption. Strong understanding of market research, competitive analysis, and customer segmentation. Exceptional communication and presentation skills, with the ability to influence and collaborate with stakeholders at all levels. Experience with sales enablement, creating customer-facing materials, and supporting sales teams. Ability to analyze data, track key performance indicators, and refine marketing strategies based on insights. Proficiency with product marketing tools and platforms (e.g., CRM, analytics tools).
If you have the skills and experience that we are looking for to be successful in this role, please apply online or email your resume to
[email protected]
fax to 416-495-8487
www.winterstaffing.com
We are an equal opportunity Employer