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This transformation together with Lenovo’s world-changing innovation is building a more inclusive, trustworthy, and smarter future for everyone, everywhere. To find out more visit www.lenovo.com, and read about the latest news via our StoryHub. Description and Requirements
Motorola Mobility, A Lenovo Company, is one of the world’s fastest growing smartphone providers, creating groundbreaking, affordable, high quality products designed and built with the global customer in mind.
And it’s our people who make this all happen. We are thinkers, risk-takers and problem solvers, working together to constantly challenge the status quo. If you share our commitment to ingenuity, creativity and innovation, we want you to help us define our world of tomorrow. Explore the opportunities and apply today.
The Product Marketing organization plays a critical role in developing and evolving product stories from ideation through launch, communicating features in a compelling way and clearly articulating consumer benefits from complex technology. The role is critical in analyzing customer experience metrics and competitive value propositions, understanding potential gaps and aligning with product management to optimize. This role has a high level of visibility across the organization, working with engineering and product management to define and position next-generation smartphones.
As a Product Marketing Manager you’ll be responsible for smartphones under the Motorola brand. This role is critical in making sure the Marketing and PR teams, and their agencies, are engaged with all facets of the product: product engineering, packaging, documentation, product management, operations and sales teams. You’ll serve as the bridge to these groups to ensure a successful product launch.
Scope of Responsibilities
Develop value proposition, product positioning, target customer definition, naming, key selling points and features and benefits prioritization for Motorola’s premium devices
Represent the voice of the consumer during the product development process, continually aligning with and providing feedback to product management and engineering partners throughout
Influence cross-functional teams and senior leadership in key decisions with a focus on making choices that benefit our consumers, customers (carriers), and business
Design market intelligence/research to analyze trends, competitive offerings, market segmentation, customer needs, features and benefit tradeoffs, etc.
Partner with internal creative teams to drive development of marketing creative and customer sell-in materials
Author product marketing briefs (PMBs) to be used by all customer-facing functional teams; kick off program with briefing for all integrated marketing functional teams, including agencies
Contribute to the development of global launch strategy and go-to-market plans
Partner closely with PR on all new product introductions, driving the product story via reviewer guides, blog posts and press presentations
Participate as Subject Matter Expert in high profile device launch announcements, press briefings, and media interviews
Basic Qualifications:
Very strong fluency in the English language as this is a global role and all key deliverables, materials and messaging for review will be in English
Min 5+ years of related experience in Marketing, Product Marketing or Communications
Bachelor's degree in Marketing or equivalent
Preferred Qualifications:Passion for technology
Experience within the consumer electronics, handset/mobility or technology industries–ideally with those within the premium tier
Knowledge of retail and carrier marketing and sales processes on a worldwide level
Must possess a proven ability to achieve results in a fast-moving, dynamic environment
Excellent communication, interpersonal and management skills; experience interacting with staff, colleagues, management and global cross-functional teams
Strategic and analytical thinker who can also operate in details
Possess strong English verbal, written and presentation skills
Be proactive, with a strong problem-solving attitude
Proven time management and organizational skills
Be customer-centric, exhibiting dynamic, motivated, and results-oriented creative thinking
Self-starter; ability to work independently
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