Product Marketing Analyst Job Description: Join Sage as a Product Marketing Analyst and play a pivotal role in shaping the success of our product lines within the Small Segment Group (SSG) portfolio. This position is key to driving the commercial success of our North American markets by delivering go-to-market strategies and fostering collaboration across teams to achieve our goals. Reporting to the Product Marketing Manager, you’ll work closely with stakeholders, becoming the voice of the SSG Product Marketing team while driving growth, customer retention, and product awareness. This is a hybrid position, 3 days in our Lawrenceville office (2 days remote). Key Responsibilities: What You’ll Do • Know the Market: Dive deep into our buyers’ needs, behaviors, and purchasing processes, and stay ahead of market trends and competitor positioning. • Shape Messaging: Collaborate with sales, marketing, and product management to craft compelling product positioning and messaging that resonate with target audiences. • Create Impactful Strategies: Develop marketing plans to retain existing customers, attract new ones, and support key product launches, ensuring seamless execution across teams. • Support Sales Teams: Train sales channels on our buyer personas, challenges, and solutions, while providing tools and collateral that make an impact. • Lead Planning: Drive planning cycles for assigned product lines, coordinating key stakeholders and ensuring alignment with business objectives. • Be a Sage Ambassador: Champion Sage’s vision by contributing to thought leadership, content, events, and product awareness initiatives. What We’re Looking For • Product Marketing Experience: A strong background in product marketing with the ability to create growth strategies and execute them effectively. • Influential Leadership: Exceptional communication and relationship-building skills to inspire and align teams across functions. • Adaptability & Creativity: A hands-on, problem-solving mindset with the ability to think creatively and adapt to a fast-paced environment. • Strategic Thinking: A knack for making sound decisions and driving results, with a bias for action and comfort working autonomously. • Market & Buyer Insight: Proven ability to analyze markets, understand customer journeys, and translate insights into impactful strategies. • Collaboration: Comfort working alongside commercial and functional specialists, balancing multiple projects and priorities. This role is perfect for someone with a passion for marketing, a collaborative spirit, and a drive to make a measurable impact. Join us to help Sage and the SSG portfolio thrive in North America. More Good Stuff • Comprehensive health, dental, and vision coverage • 401(k) retirement match (100% matching up to 4%) • 21 days paid time off (+1 floating holiday) • 5 days paid yearly to volunteer (through Sage Foundation) • Sage Wellness Rewards Program (flexible ways to use wellness credit and fitness reimbursement) • A library of on-demand career development options and ongoing training offerings #LI-WM1 #LI-Hybrid Function: Global Product Marketing Country: United States Office Location: Lawrenceville Work Place type: Hybrid Advert Working at Sage means you’re supporting millions of small and medium sized businesses globally with technology to work faster and smarter. We leverage the future of AI, meaning business owners spend less time doing routine tasks, like entering invoices and generating reports, and more time pursuing their ambitions. Our colleagues are the best of the best. Because to achieve extraordinary outcomes, we need extraordinary teams. This means infusing Sage with people who knock down barriers, continuously innovate, and want to experience their potential. Learn more about working at Sage:sage.com/en-us/company/careers/working-at-sage/ Watch a video about our culture:youtube.com/watch?v=h1-vs3zIpnc We celebrate individuality and welcome you to join us if you embrace all backgrounds, identities, beliefs, and ways of working. If you need support applying, reach out atcareers@sage.com. Learn more about DEI at Sage:sage.com/en-us/company/careers/diversity-equity-and-inclusion/ Equal Employment Opportunity (EEO) Sage is committed to Equal Employment Opportunity and providing reasonable accommodations to applicants with physical and/or mental disabilities. In order to provide equal employment and advancement opportunities to all individuals, employment decisions at Sage will be based on merit, qualifications, and abilities. Sage does not discriminate in employment opportunities or practices on the basis of race, color, religion, sex, national origin, age, protected disability, veteran status, sexual orientation, gender identity, genetic information, or any other characteristic protected by applicable law.