Are you ready to lead strategic initiatives that will shape the future of small businesses? As Product Marketing Director you will lead Sage Active as part of the Accounting & HR Division for Europe.

This is a hybrid role – three days per week from our Paris, Bourdeaux, Barcelona, Madrid, Frankfurt, or Leipzig offices.

This role is pivotal in understanding the unique challenges, opportunities, and competitive landscapes of targeted audiences to effectively position Sage Active in a way that resonates with customer-specific needs and drives market share growth. As a Product Marketing leader, you will define and deliver effective growth strategies, value proposition definition, market segmentation and customer profiling, Pricing/Packaging/Tiering definition, messaging & positioning framework, and set launch strategies with clear objectives and goals aligned with the market opportunity.

This role combines strategic thinking with hands-on execution, requiring a deep understanding of customer needs, competitive landscapes, and emerging trends. You will partner with go-to-market functions for the launch of new value propositions in the selected Regions ensuring we hit product/market fit, drive adoption and deliver against customer needs and commercial opportunity. On the other hand, you will interlock with our Product Teams to align on the strategic direction and positioning of our product roadmaps that increase customer adoption, innovation and deliver against our customer promises in these market segment.