The Product Marketing Director owns one or more product lines and works to develop marketing strategies and execute product launch plans to bring great new products or features within that product line to market.
The Product Marketing Director works within the team and cross-functionally with teams in Sales, Product Management, Corporate Marketing and Technology and is seen as the subject-matter expert about the product line assigned.
Primary Accountabilities:
Independently lead the design and execution of business cases, product or feature level revenue projections, or other decision analysis projects for a major product line; demonstrate proven ability to deliver on business outcomes for a product line.
Has a strong command of the market the products compete in, and is considered an expert on market trends; support Product Management’s go-to-market plans, including competitive strategy, revenue impact, profitability, and roadmap for the product line to deliver on corporate vision and product strategy; contribute to product, go-to-market, and corporate strategy at the executive level.
In collaboration with cross-functional teams, define and execute go-to-market strategy for high complexity, multi-stage programs or portfolio-based solutions with executive oversight; provide oversight to more junior team members; supports sale efforts with portfolio-level expertise.
Responsible for ensuring in-market timing is met for all initiatives for a product line roadmap; if launches are delayed, responsible for working with Product Management to scope adjusted timing and alerting leadership of updates.
Independently seek out inputs needed to support decision making at a higher level; determine what information will be helpful in creating a path forward plan and responsible for creating a path forward plan with complex problems defined as those calling risk to our revenue plan with executive support.
Contribute to ideation for roadmap; work with Sales leadership and review sales data and market validation data to assess potential impact of roadmap items; support prioritization when determining bandwidth within resources; take ownership of complex revenue projections; responsible for aligning with Product Management on in-market timing of multiple products/feature roadmaps; ensure in- market timing is provided for the roadmap document by share-out due dates.
Communicate with stakeholders across multiple product lines and divisions for ‘solution-based products’; be the point person for multi-product or divisional initiatives for Sales, clients and vendors for questions.
Fully outline the story to tell independently and work with support staff to gather data and insights to formulate a comprehensive and persuasive presentation.
Responsible for ensuring marketing materials present a compelling value proposition for single products but also align with an overall portfolio, business unit or divisional strategy.
Excel in creating and giving presentations to C-level within the company and with clients as well with analyst presentations or communications.
Develop an opinion and argue persuasively and constructively.
Exhibit cross functional influence across multiple domain(s) of expertise; demonstrate ability to effectively navigate the organization - how to rally support and inspire others, and when to compromise.
Ask challenging, thought-provoking questions that force a group to re-ground themselves in desired outcome, or problem to be solved.
Talk to a range of customers, across target segments and use cases, always looking for deeper insight; is recognized internally as an expert in customer problems for a range of use cases; is able to use this insight to effectively create the best possible value across a range of use cases and anticipate product needs or positioning opportunities to further build momentum and success across products.
Effectively define the research we need across a range of product areas; deploy both informal methods like conversations with Sales and individual clients as well as conduct a VOC specific research project to support strategy development across multiple product lines; use research as a key input for go-to-market strategy and prioritization for product planning.
Required Qualifications:
Bachelor’s degree in business, marketing or a related discipline
8+ years’ related work experience, preferably marketing media, digital or technical services for manufacturers or retailers; or any equivalent combination of experience and training that provides the required knowledge, skills, and abilities needed to complete the major responsibilities/essential functions of the position
Experience in online advertising or social media marketing, a plus
Experience in retail industry, a plus
Proven track record for delivering high-quality presentation materials
Demonstrated capacity to communicate large-scale concepts
Ability to approach the day-to- day with both a product and client mindset
Eminently curious, with a high propensity for self-learning
Proficiency working with software programs including, Microsoft Office and Google suites
We are an Equal Opportunity Employer, including disability/vets.