Workiva’s Product Marketing team leads the go-to-market strategy for Workiva's premier cloud-based financial and regulatory reporting platform tailored for investment firms, banks, and insurance companies across the globe. Workiva is seeking a Product Marketing Director  to create and manage global go-to-market efforts specifically targeting Financial Services - Banking, Insurance and Investments.

The Product Marketing Leader for Financial Service is a subject-matter expert who creates the go-to-market strategies for products and solutions in their area of expertise, including product positioning, marketing strategy, and sales enablement to drive buyer awareness and desired business outcomes. They lead product and solution launches cross-departmentally and identifies and prioritizes product features while providing consulting and management support to the assigned business initiative.

What You'll Do

Create a go-to-market strategy for assigned products, markets, and solutions, and ensure that execution of the plan drives business goals

Manage platform and point-solution initiatives to focus sales efforts and ensure the achievement of revenue and profit goals for specific solutions

Drive the development, execution, and delivery of thought leadership content (webinars, blogs, white papers, etc.) to advance credibility and awareness, and drive pipeline

Collaborate with Product Management, Sales, Sales Operations, and Field Readiness for successful sales roll-outs of sales enablement and support tools

Develop product positioning and complete competitive analysis

Consult with customers in partnership with Product Management and Sales to explore product and market opportunities

Identify key functional, ecosystem, and operational requirements to serve the targeted market better

Provide consulting and management support to marketing and sales areas, identifying emerging market opportunities

Become an influencer through thought leadership exposure and speaking engagements across industry associations

What You'll Need

Minimum Requirements

Bachelor’s Degree in marketing or related field

8+ years experience in product marketing, industry marketing, or corporate marketing

Thorough working knowledge of the FInancial Services industry

Preferred Qualifications

Experience in business-to-business (B2B) tech marketing, with a preference for Software as a Service (SaaS) expertise

Experience with industry technologies that service the relevant processes of the buyer persona 

Proficiency in implementing product-led growth go-to-market strategies, approaches, and tactics

Effective communication skills across all organizational levels, spanning from buyers and end-users to executive management

Demonstrated success in collaborating and influencing cross-functional leadership teams, including Sales, Marketing, Product, Sales Operations, Enablement, and Customer Success

Strategic mindset with the ability to derive insights from data for decision-making

Proven ability to innovate and optimize business-driven strategies

Exceptional listening, communication, and program management skills

Knowledge of European and global financial services markets - specifically focusing on the broader regulated reporting market within Investments, including external and internal reporting subprocesses.

Working Conditions & Travel Requirement

Up to 30% travel for customer and internal meetings

Reliable internet access for any period working remotely, not in a Workiva office

Workiva is an Equal Opportunity Employer. We believe that great minds think differently. We value diversity of backgrounds, beliefs, and interests, and we recognize diversity as an important source of intellectual thought, varied perspective, and innovation.  Employment decisions are made without regard to age, gender identity, race, religion, disability status, sexual orientation, or any other protected characteristic.  

Workiva is committed to working with and providing reasonable accommodations to applicants with disabilities. To request assistance with the application process, please email talentacquisition@workiva.com.

Workiva employees are required to undergo comprehensive security and privacy training tailored to their roles, ensuring adherence to company policies and regulatory standards.