Workiva’s Product Marketing team leads the go-to-market strategy for Workiva's premier cloud-based financial and regulatory reporting platform tailored for organisations across the globe. As a Product Marketing Manager you'll support the go-to-market efforts specifically focusing on Financial Reporting solutions.

The Product Marketing Manager for Financial Reporting is a subject-matter expert who supports the go-to-market strategies for products and solutions in their area of expertise, including product positioning, marketing strategy, and sales enablement to drive buyer awareness and desired business outcomes. You'll support product and solution launches cross-departmentally, identify and prioritize product features while providing consulting and management support to the assigned business initiative.

What You’ll Do

Support the creation of a go-to-market strategy for financial reporting products and solutions, ensuring alignment with business goals

Build a deep and credible understanding of the market: dynamics, tail and headwinds, competition, technology trends, buyer mindsets, personas and ideal customer profiles

Assist in managing platform and point-solution initiatives to drive sales efforts and support revenue and profit goals.

Contribute to the development and delivery of thought leadership content (such as webinars, blogs, white papers) to build credibility, raise awareness, and support pipeline growth

Work closely with Product Management, Sales and other teams to support the roll-out of sales enablement tools and resources

Assist in product positioning and competitive analysis to better understand market trends and customer needs.

Collaborate with customers, Product Management, and Sales to explore opportunities and gather feedback on financial reporting solutions

Identify key customer requirements and market trends to help improve the financial reporting offering.

Provide support to marketing and sales teams, helping to identify emerging market opportunities

Conduct market segmentation to define the ideal customer profile and uncover whitespace opportunities

Perform competitive analysis and market research to identify and prioritize key product capability requirements for future development

What You’ll Need 

Minimum Qualifications 

Bachelor's degree in Marketing, Business, Finance, or a related field.

4+ years experience of product marketing, marketing, product or related functions

Experience on Financial Reporting processes - preferably with experience in SaaS solutions

Enterprise-level marketing experience

Preferred Qualifications

Strong interest and/or experience in business-to-business (B2B) tech marketing

Familiarity with industry technologies relevant to financial reporting processes and buyer personas

Ability to assist in implementing go-to-market strategies that align with product-led growth, with guidance from senior team members

Strong communication skills, with the ability to interact with various teams and stakeholders, from buyers to internal teams, including listening skills

Support in collaborating with cross-functional teams, including Sales, Marketing, Product, and Customer Success, to drive initiatives

Analytical mindset with an eagerness to learn how to derive insights from data to inform decisions

Ability to support and contribute to the optimisation of business strategies

Strong listening, communication, and program management skills, with a focus on growth and learning.

Understanding of European and global financial services markets

Working Conditions & Travel Requirement

Up to 20% travel for events and internal meetings

Reliable internet access for any period working remotely, not in a Workiva office

Workiva is an Equal Opportunity Employer. We believe that great minds think differently. We value diversity of backgrounds, beliefs, and interests, and we recognize diversity as an important source of intellectual thought, varied perspective, and innovation.  Employment decisions are made without regard to age, gender identity, race, religion, disability status, sexual orientation, or any other protected characteristic.  

Workiva is committed to working with and providing reasonable accommodations to applicants with disabilities. To request assistance with the application process, please email talentacquisition@workiva.com.

Workiva employees are required to undergo comprehensive security and privacy training tailored to their roles, ensuring adherence to company policies and regulatory standards.