We’re looking for a Product Marketing Manager to support the go-to-market strategy for our Number Lookup solution. In this role, you’ll collaborate across teams to position Sinch’s Number Lookup solution as the preferred choice for businesses. You’ll execute compelling messaging, aid in driving adoption, and support revenue growth by aligning product capabilities with market needs. 

Key Responsibilities 

Market Analysis & Strategy: 

Define target audience segments and tailor strategies to address specific pain points and goals.  

 

Educate and execute target audience segments and tailor strategies to address their specific pain points and goals. 

Go-to-Market Planning: 

Develop and execute go-to-market strategies for Sinch’s voice products, ensuring timely and successful launches. Collaborate with product management, sales, and marketing teams to align strategies and prioritize initiatives. Enable the sales team to communicate value propositions and develop sales tools to support selling of our enterprise products 

Messaging & Positioning: 

Create clear, compelling value propositions and messaging for number lookup that resonates with key customer segments. Develop sales enablement materials, including product one-pagers, presentations, case studies, and FAQs. 

Content Development: 

Produce high-quality content such as blogs, webinars, whitepapers, and videos to promote Sinch Number Lookup. Partner with the demand generation team to design campaigns that drive awareness and adoption. 

Customer Advocacy: 

Collaborate with account teams to identify and showcase customer success stories. Use customer insights to refine messaging and influence product roadmaps. 

Performance Measurement: 

Track and report on the performance of marketing initiatives, using data to inform future strategies. Monitor and analyze product adoption metrics and customer feedback to drive continuous improvement.