Our Purpose

Mastercard powers economies and empowers people in 200+ countries and territories worldwide. Together with our customers, we’re helping build a sustainable economy where everyone can prosper. We support a wide range of digital payments choices, making transactions secure, simple, smart and accessible. Our technology and innovation, partnerships and networks combine to deliver a unique set of products and services that help people, businesses and governments realize their greatest potential.

Title and Summary

Product Marketing Manager

Overview

In the role of Manager, Product Marketing for the Economics and Locations Insights program, the selected candidate will lead and manage a range of primary activities. These include; event planning, digital marketing strategies (including paid campaigns), social media marketing, internal marketing, working with designers and copywriters to create sales and marketing materials. Your ability to multitask and adapt across a variety of marketing channels will be key to success in this role.

Role:
•\tDevelop and implement comprehensive marketing strategies to promote fintech products across digital platforms, including website, social media, and email marketing.
•\tManage paid campaigns (PPC, display ads, paid social) to drive traffic and generate leads and online sales.
•\tOversee the planning and execution of events, both online and in-person, to increase brand awareness and engage with potential customers.
•\tCreate and manage marketing materials, including product brochures, whitepapers, presentations, and case studies, ensuring consistency with the brand voice and positioning.
•\tWork closely with the product team to ensure marketing strategies align with product launches, updates, and key features.
•\tCollaborate with internal teams to ensure consistent communication of product messaging and goals.
•\tAnalyze and report on the effectiveness of marketing campaigns, adjusting strategies as necessary to meet KPIs.
•\tFoster strong relationships with external partners, vendors, and media outlets to expand reach and ensure campaign success.

All About You:
•\tProven experience in marketing, product marketing, or a related field.
•\tStrong experience in digital marketing, including paid campaigns (PPC, display ads, paid social), SEO, and email marketing.
•\tDemonstrated ability to plan and execute events, both virtual and live.
•\tExpertise in social media marketing across various platforms (LinkedIn, Twitter, Facebook, Instagram, etc.).
•\tExceptional project management skills with the ability to juggle multiple tasks and deadlines.
•\tExcellent written and verbal communication skills.
•\tAbility to work cross-functionally with different teams, including product, sales, and design.
•\tAnalytical mindset with the ability to measure, analyze, and improve marketing campaign performance.
•\tExperience in B2B marketing or with technical products is a plus.
•\tKnowledge of marketing automation tools and CRM platforms is a bonus.

Corporate Security Responsibility

All activities involving access to Mastercard assets, information, and networks comes with an inherent risk to the organization and, therefore, it is expected that every person working for, or on behalf of, Mastercard is responsible for information security and must:

Abide by Mastercard’s security policies and practices;

Ensure the confidentiality and integrity of the information being accessed;

Report any suspected information security violation or breach, and

Complete all periodic mandatory security trainings in accordance with Mastercard’s guidelines.