Manila, Philippines
21 days ago
Product Marketing Manager

Position Summary

1. Contribute to expanding the product's market coverage by setting up a product line-up operation plan.
2. Contribute to maximizing sales and minimizing loss by managing product lifecycle and developing pricing strategy to meet the target sales for the product.

Role and Responsibilities

1. [Line-up management] Perform the development and management of the line-up portfolio plan and efficiency improvement efforts and market issue response.

2. [Launch management] Perform the product/service launch timeline setting by analyzing the new model's target quantity and its profit and loss, and by working with the marketing department.

3. [Pricing operation] Participate in devising the pricing operation strategy of each segment and model.

4. [Discontinuation management] Devise the plans to minimize the leftover materials when a product is to be discontinued by setting appropriate discontinuation timeline and plans to utilize the leftover materials.

Additional Job Description

Demand Forecasting and Inventory Management

Weekly Sell In and Sell Out ForecastingWeekly Inventory and WOS ManagementWeekly Ordering from FactoryMonthly Sell In Forecasting

Brand Management

Brand Building Campaign Management (ATL, Digital and BTL)Awareness Campaign Management (ATL, Digital and BTL)

Business / P&L Management

Monthly Marketing Budget ForecastingMonthly Monitoring of Product Profitability

Retail Marketing

Retail display managementRetail branding managementRetail training, POP and merchandising Communication management

Sales and Tactical Program Management

Channel Tactical Program ManagementNational Tactical Program ManagementRegular alignment with Account ManagersP&L Management by Account

Other Administrative Tasks

Samples managementProduct testing and importation permit managementMarketing expense management

Skills and Qualifications

Job Requirements:

Bachelor’s degree in business / marketing or other related courseMinimum 3 years work experience in any marketing/ product management / brand management roleExperience in the electronics category is a plusKey skills/attributes – Organizational skills, expert knowledge in using excel and powerpoint, can work well with different groups , excellent communication and presentation skills, excellent project management skills

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