Description Our FinTech client is looking for a Product Marketing Manager to join their team 40hr/wk, hybrid 3 days in Foster City, California. In this role, you will have a strategic influence on our product marketing strategy, contributing to the success of our finance operations solutions. Responsibilities: Customer Insights, Product launches & Go-to-Market (GTM): · Maintain a deep comprehension of target customers characteristics, needs, and pain points through regular customer, prospect, partner, analyst, sales interactions and industry research. · Collaborate closely with the product management team to gain a deep understanding of product roadmap and act as the voice of the customer. · Develop and execute strategic GTM plans that leverage data insights to drive results, including product launches, market research, content creation, customer profiling, and sales enablement. · Work collaboratively with product management and marketing teams to set, monitor, and achieve business and marketing objectives. · Analyze product usage trends to inform product development, pricing strategies, content creation, and sales collateral to accelerate the sales pipeline. Messaging and Positioning: · Utilize your in-depth understanding of our Buyer Persona's needs and competitive landscape to create a compelling narrative for our products · Craft persuasive positioning and messaging that effectively communicate our unique value propositions and differentiate our offerings in the market. · Work closely with marketing teams to ensure the success of top-of-funnel initiatives - demand generation, content marketing, events, webinars, and PR Sales Enablement: · Develop and deliver sales enablement resources (e.g., sales decks, product overviews, demo videos, case studies) and training for GTM stakeholders. Assist sales and partners in closing major deals. Requirements · 5+ years in a product marketing role for B2B SaaS solutions in finance, fintech, or payments. · 10+ years of total experience · Demonstrated track record in creating and executing GTM strategies and deliverables such as positioning/messaging, pitch decks, sales playbooks. · Proven success in cross-functional collaboration with sales, marketing, product, and customer success teams to drive product & feature launches. · Deep customer empathy to influence product and marketing efforts · Critical thinking skills and a curious mindset for business and market analysis. · Strong attention to detail and the ability to translate technical capabilities into concise buyer-facing language. · Exceptional verbal and written communication skills, with the ability to confidently present at webinars, conferences, and industry events. · Self-motivated and comfortable with a fast-paced work environment; experimentation mindset to keep learning and iterating. Innovation starts with people.® Robert Half is the world’s first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles. Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go. Download the Robert Half app (https://www.roberthalf.com/us/en/mobile-app) and get 1-tap apply, notifications of AI-matched jobs, and much more. All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information. © 2025 Robert Half. An Equal Opportunity Employer. M/F/Disability/Veterans. By clicking “Apply Now,” you’re agreeing to Robert Half’s Terms of Use (https://www.roberthalf.com/us/en/terms) .