Our Client, an Internet Content & Information company, is looking for a Product Marketing Manager for their Remote location. Responsibilities: + Responsible for serving as the representation of the customer in product development (“inbound” work) as well as leading go-to-market strategy (“outbound” work). + In this product area, you will focus on (1) launching a new surface of the Client and (2) developing a new in-product marketing channel to promote the Client Video product. + The ideal candidate will have a multi-disciplinary background—including strategy, product marketing, project management, and analytical skills, and be passionate about working on products that connect people everyday. + Excellent communication skills and comfort with ambiguity are a must. + Develop and execute on go-to-market strategies including goals, metrics for success, asset development and integrated launch planning with cross functional partners. + Partner with brand and integrated marketing cross-functional partners on outbound marketing and advertising strategies and programs to drive awareness, adoption and long term engagement. + Build a new in-product marketing channel with a rigorous test plan. Build creative assets with an agency and partner with Product team to execute campaigns to test, learn, and adapt. + Influence and shape product strategies, positioning and narratives through the use of data and insights for target audiences in close collaboration with research, product, comms and policy. + Tackle complex problems with a strategic mindset and create thoughtful recommendations and action plans for solving those problems. + Be willing and able to flex between strategic and tactical/executional responsibilities. Requirements: + 10+ years of professional experience ideally in the field of product, brand or growth marketing, ideally in the tech/software industry + Experience partnering with product management and/or engineering to represent market requirements + Experience partnering with cross-functional teams and multiple stakeholders with project management skills + Experience with building go-to-market strategy to launch new products using a variety of earned, owned, and paid channels + Experience developing clear messaging and marketing assets/content for multiple audiences + Experience developing and driving analytically rigorous online and offline marketing campaigns with a variety of internal teams and external stakeholders + Excellent at project management, timelines, and marketing execution + Experience driving presentations with executives and cross functional teams + Experience conducting competitive analyses and market research to develop actionable insights + Experience working with Product, Marketing, Policy and Communications teams at all levels of management, both internally and externally + Experience partnering with research teams to conduct and analyze qualitative and quantitative research Why Should You Apply? + Health Benefits + Referral Program + Excellent growth and advancement opportunities As an equal opportunity employer, ICONMA provides an employment environment that supports and encourages the abilities of all persons without regard to race, color, religion, gender, sexual orientation, gender identity or express, ethnicity, national origin, age, disability status, political affiliation, genetics, marital status, protected veteran status, or any other characteristic protected by federal, state, or local laws.