Jakarta, IDN
1 day ago
Product Marketing Manager
**Responsibilities:** Product Management: + Manage the lifecycle of Stanley & Britools products, from market research and development to launch and post-launch evaluation. + Develop product roadmaps and ensure alignment with market trends, customer needs, and the competitive landscape. + Identify product gaps and propose innovations to expand the portfolio. Marketing Strategy & Execution: + Define the unique selling propositions (USPs), pricing strategies, and product positioning for both brands. + Collaborate with the marketing team to create impactful campaigns to boost brand recognition and customer loyalty. + Conduct product training and create sales tools for the sales team and distributors. Market Research & Analysis: + Analyze market trends, customer insights, and competitor activities to identify growth opportunities. + Monitor product performance metrics, including market share, sales growth, and customer feedback, to refine strategies. + Stay updated on global innovations and best practices within the power tools and hand tools industry. Sales Enablement: + Work closely with the sales team to understand challenges, provide product support, and drive sales effectiveness. + Organize product demonstrations, events, and trade shows to engage potential customers and showcase product benefits. Stakeholder Management: + Coordinate with internal teams such as Sales, R&D, and Logistics to ensure seamless execution of product strategies. + Manage relationships with distributors and key accounts to enhance product availability and visibility in the market. **Requirements:** Educational Background & Experience: + Bachelor’s degree in Marketing, Business Administration, Engineering, or a related field. + At least 5 years of experience in product management, preferably 3 years of experience in the power tools, hand tools, or hardware industry. + Proven track record in managing multiple product lines and launching successful campaigns. Skills & Competencies: + Strong analytical skills with the ability to interpret market data and customer insights. + Solid understanding of the power tools and hand tools market, including competitor brands. + Excellent communication and presentation skills to effectively convey product vision and strategies. + Proficiency in project management tools and techniques. + Ability to work collaboratively in a cross-functional team environment. Personal Attributes: + Results-driven with a strong sense of ownership and accountability. + Creative thinker with a problem-solving mindset. + Highly organized, detail-oriented, and able to manage multiple priorities under tight deadlines. **Additional Qualifications (Preferred):** + Experience working with global or regional teams in a multinational organization. + Familiarity with digital marketing, e-commerce strategies, and distribution networks. + Knowledge of tools such as Microsoft Excel, Microsoft Power Points, and SAP. **_We Don’t Just Build The World, We Build Innovative Technology Too._** Joining the Stanley Black & Decker team means working in an innovative, tech-driven and highly collaborative team environment supported by over 58,000 professionals in 60 countries across the globe. Here, you’ll get the unique chance to impact some of the world’s most iconic brands including STANLEY TOOLS, DEWALT, CRAFTSMAN, MAC TOOLS and Black + Decker. Your ideas and solutions have the potential to reach millions of customers as we work together to write the next chapter in our history. Come build with us and take your career to new heights. **Who We Are** We’re the World’s largest tool company. We’re industry visionaries. We’re solving problems and advancing the manufacturing trade through innovative technology and our Industry 4.0 Initiative. We are committed to ensuring our state-of-the-art “smart factory” products and services provide greater quality to our customers & greater environmental and social value to our planet. We are unique in that we have a rich and storied history dating back to 1843, but that hasn't stopped us from evolving into a vibrant, diverse, global growth company. **Global Benefits & Perks** You’ll be rewarded with a competitive salary plus receive entitlements and benefits unique to your country of hire. **What You’ll Also Get** Career Opportunity: Career paths aren’t linear here. Being part of our global company with 60+ brands gives you the chance to grow and develop your skills along multiple career paths. **Learning & Development:** Our lifelong learning philosophy means you’ll have access to a wealth of state-of-the-art learning resources, including our Lean Academy and online university (where you can get certificates and specializations from renowned colleges and universities). **Diverse & Inclusive Culture:** We pride ourselves on being an awesome place to work. We respect and embrace differences because that’s how the best work gets done. You’ll find we like to have fun here, too. **Purpose-Driven Company:** You’ll help us continue to make positive changes in the local communities where we work and live as well as in the broader world through volunteerism, giving back and sustainable business practices.
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