Direct Placement Title or Role: Product Marketing Manager Compensation: Up to $170k - plus benefits, and equity, commensurate with experience Location: Los Altos, CA (Headquarters Preferred) or Remote Company Description: Our client is a cutting-edge startup transforming industries through AI-powered computer vision solutions. Backed by top-tier Silicon Valley venture capital firms, our client is on a mission to revolutionize manufacturing inspection, quality control, and critical infrastructure monitoring. With a blue-chip customer base and an accomplished founding team, our client is setting new standards for operational efficiency and quality. Position Description: Our client is seeking an innovative and strategic Product Marketing Manager to drive the adoption of our AI solutions in manufacturing and critical infrastructure. You will play a pivotal role in shaping their market presence, creating compelling narratives, and empowering sales teams to articulate the unique value of our client's solutions. This is an opportunity to make a direct impact on industries and accelerate your career with a dynamic, fast-paced startup. Responsibilities: + Go-to-Market Strategy: Develop and execute comprehensive go-to-market strategies that position our client as a leader in AI-powered manufacturing solutions. Partner with product management, sales, and customer success to highlight ROI, differentiation, and competitive advantages in marketing strategies. + Market and Customer Insights: Conduct in-depth market research to identify industry trends, customer challenges, and competitive solutions from players like Cognex, Keyence, and Landing AI. Translate insights into actionable strategies to refine messaging, influence product roadmaps, and identify new opportunities. + Messaging, Content Creation, and Pricing Strategy: Craft compelling product briefs, case studies, whitepapers, and presentations that showcase our client's value proposition. Develop and refine pricing models to reflect market dynamics, competitive positioning, and customer value. + Sales Enablement and Engagement: Create pitch decks, FAQs, demo scripts, and competitive comparison guides to support sales teams. Conduct training sessions to ensure consistent and effective communication of messaging, buyer personas, and industry-specific use cases. + Event and Conference Planning: Identify and manage our client's presence at key industry events, trade shows, and conferences. Collaborate with cross-functional teams to develop impactful marketing materials and engagement strategies for events. + Campaign Execution and Demand Generation: Collaborate with the marketing team to design and execute campaigns tailored to buyer journeys and product lifecycles. Monitor campaign performance and optimize strategies using data-driven insights. + Performance Measurement and Optimization: Track KPIs such as content engagement, lead conversion rates, and sales velocity to assess the success of marketing initiatives. Use metrics to continuously refine messaging, pricing, and go-to-market strategies. Qualifications: + Experience: 4-6 years in product marketing, product management, or related B2B technology roles. Experience with AI, computer vision, or industrial automation is highly preferred. + Domain Knowledge: Familiarity with manufacturing workflows, quality control processes, and critical infrastructure monitoring. + Technical Marketing Expertise: Proficiency in both modern techniques (SEO, SEM, marketing automation) and traditional methods (trade shows, in-person events). + Communication: Exceptional storytelling and communication skills, capable of translating technical concepts into customer-centric narratives. + Analytical Mindset: Data-driven decision-making skills to refine marketing strategies and measure success. + Collaboration: Demonstrated ability to work cross-functionally and influence outcomes without direct authority. + Adaptability: Thrives in a fast-paced startup environment with evolving priorities. Education & Certifications: + Bachelor's degree in a relevant field preferred Benefits: (for Perm only) + 401K + Medical / Dental / Vision Equal Opportunity Statement: RCM is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to age, race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran. Pay Transparency: RCM believes in transparency and fairness in compensation. We are committed to providing our employees with competitive salaries that reflect their skills, experience, and contributions to our organization. As part of our commitment to pay transparency, we want to provide you with as much information as possible about our compensation practices. Disclaimer: This job posting is intended to describe the general nature and the level of the work to be performed. It is not intended to include every job duty and responsibility specific to the position. RCM reserves the right to amend and change responsibilities to meet business and organizational needs as necessary. About RCM: RCM is a leading provider of Business, IT, and Engineering Services to over 1,000 clients in the commercial marketplace. RCM partners with clients to define, implement and manage a broad range of technologies across multiple platforms, systems, and networks. Our broad geographic presence ensures that a proven and reliable tactical and strategic capability is available and deployable virtually everywhere in North America.