CooperSurgical is a leading fertility and women's healthcare company dedicated to putting time on the side of women, babies, and families at the healthcare moments that matter most in life. CooperSurgical is at the forefront of delivering innovative assisted reproductive technology and genomic solutions that enhance the work of ART professionals to the benefit of families. We currently offer over 600 clinically relevant medical devices to women's healthcare providers, including testing and treatment options.

CooperSurgical is a wholly-owned subsidiary of CooperCompanies (Nasdaq: COO).  CooperSurgical, headquartered in Trumbull, CT, produces and markets a wide array of products and services for use by women's health clinicians.  More information can be found at www.coopersurgical.com.  

The Program Manager, Product Marketing executes the strategic vision for Contraceptive and Stem Cell brands in all channels. This includes developing, positioning, pricing, messaging, and program development to differentiate stem cell brands and help grow the cord blood banking category. 

Leadership 

• Proven success in driving downstream marketing initiatives cross-functionally 

• Global & Local Strategy Alignment and partnership across brands 

• Understanding & prioritization of Customer needs 

• Ability to effectively day-to-day business initiatives and to occasionally stretch into broader assignments, with coaching and support 

• Own specific portions of budget to execute campaigns and various initiatives, tracking spend and hitting at or below budget targets 

Marketing 

• Assess needs for marketing research and analysis, including (VOC) voice of the customer 

• Identify important, non-obvious customer insights and turn into innovative new product concepts 

• Lead the development, testing and implementation of brand messaging, campaigns, and marketing materials 

• Help to create and maintain overall voice, ensuring brand voice and executions are consistent in all channels 

• Support the development, and own execution of annual marketing plans and commercialization strategies, in conjunction with management 

• Inspire creativity & collaborate globally 

• Effectively plan to ensure that top line sales goals and bottom-line profit goals are met, by overseeing the execution of brand strategies through various functional departments, and external vendors, and by recognizing the profitability and revenue impact of all business opportunities 

• Support Sales Teams with strategic vision, tools, and overall support through Marketing campaigns • Help manage project and promotional calendars 

• Provide monthly analytic reports to support campaign executions, including tracking specific KPIs by campaign / channel 

• Assist with workshop and meeting planning including agenda creation, logistics, invites, and coordination with participants. Plan and coordinate team meetings including all logistics. Take detailed meeting notes and develop action items based on discussion. 

• Lead select initiatives in support of the established commercial strategy and goals. 

• Assist with the creation of presentations for various meetings, ad boards, etc. – creating new slides and utilizing existing where appropriate. 

• Lead the accrual process for the marketing team and assist with the finance process as needed. Ensure all POs are entered correctly, and team understands the process. 

• Lead the organization of all marketing materials and be a source for other departments and agencies providing them with various assets/content/etc. as needed. Ensure all files are received from each agency on a monthly basis and stored in an easy to find way. 

• When necessary, lead all contracting for the team including consultant contracts/paperwork, NDAs, MSAs, in partnership with marketing leads as well as finance/procurement. 

• Manage printing for marketing materials and monitor print qualities including coordinating any needed shipments. Respond to field inquiries on issues with ordering, low stock, etc. and keep them up to date if anything is on back order. 

• When applicable, partner with the IMS conference team to review regional conference requests and manage needed decisions as well as updates to regional conference materials as needed. 

• Assist in the development of materials for sales meetings and logistics as needed in partnership with the sales coordinator.

Strategy 

• Develop and deploy Direct to Consumer strategies aimed at both new consumers and existing clients 

• Develop and deploy strategy across Clinical areas of responsibility given the trends related to the GYN and OB markets, including in office and hospitals 

• Monitor competitive strategies and market share, implementing executions to maintain market leadership. 

• Support team in Product launches strategy and execution 

• Continually maintain portfolio prioritization and product strategy • Ability to lead initiatives & work collaboratively across all Global corporate functions, including Sales, Supply Chain, Medical Education, Regulatory, R&D, Medical Affairs and more 

• Promote innovation and efficiency by defining & executing relevant pilot projects. 

• Ability to work strategically with the Sales Organization to understand our internal-customer needs and also be acutely in tune to the Customer needs 

Travel

• Ability to travel up to 25% of the time