We are seeking a product marketing champion to join our Software Marketing & Communications team. As an IBM Software Product Marketer focused on IBM's Granite family of AI models, you will be responsible for articulating the point of view of audiences we serve and creating the value proposition for IBM Granite to grow IBM’s market share, AI relevancy with developers, and support revenue growth for products leveraging Granite that are core to IBM. You will lead cross-IBM campaigns and product-level marketing and communications efforts to support developer awareness, consideration, and demand and new client acquisition for IBM watsonx.ai through Granite. You will collaborate with teams across geographies, including Marketing, Product Management, IBM Research, Sellers, and Business Partners. In the role, you will drive the outcome of connecting differentiated POVs with the right buyers and experts, measured by new signings, retention rates, average customer value, absolute and trend NPS, market segment share, win loss rate, analyst ranking, and social influence.
Your primary responsibilities include:Act as the market catalyst for IBM Granite models, providing guiding views on key problems, competitors, and differentiators grounded in data.Identify opportunities, distinctive competencies, and positioning for IBM Granite.Translate technology into marketing messages and compelling stories that influence analysts, customers, and partners towards Granite.Act as the launch linchpin that galvanizes internal support across all channels and drives demand for the offerings.Stay active in customer conversations at events or in the field and online.