We are seeking a product marketing champion to join our Software Marketing & Communications team. As a Product Marketer, you will be responsible for articulating the point of view of audiences we serve and creating the value proposition for IBM’s application resource management and workload automation offerings to grow IBM’s market share and support revenue growth. You will lead product-level marketing and communications efforts to support pipeline generation and new client acquisition for IBM Turbonomic and IBM Workload Automation. You will collaborate with teams across geographies, including Marketing, Product Management, Sellers, and Business Partners. In the role, you will drive the outcome of connecting differentiated POVs with the right buyers and experts, measured by new signings, retention rates, average customer value, absolute and trend NPS, market segment share, win loss rate, analyst ranking, and social influence.
Your primary responsibilities include:Act as the market catalyst for IBM Turbonomic and IBM Workload Automation, providing guiding views on key problems, competitors, and differentiators grounded in data.Identify opportunities, distinctive competencies, and positioning for IBM software products.Translate technology into marketing messages and compelling stories that influence analysts, customers, and partners towards IBM’s offerings.Act as the launch linchpin that galvanizes internal support across all channels and drives demand for the offerings.Stay active in customer conversations at events or in the field and online.This is a Hybrid role, attendance to the office will be required only 3 times per week.