Who are we?

Panaya is a leading provider of ERP and CRM Change Intelligence and Smart Testing solutions. Our SaaS platform empowers enterprises to accelerate change implementation while minimizing the time, cost, and risk across business applications like SAP®, Oracle® EBS, and Salesforce.com.

Powered by cutting-edge data aggregation, machine learning and AI-driven Smart Testing, Panaya provides deep insights and automation that enable organizations to identify dependencies, accelerate testing, and ensure business continuity. With Panaya, companies gain the confidence to evolve and innovate rapidly.

Recognized by DUN’s 100 as one of Israel’s top Hi-Tech companies to work for in 2024, Panaya has also been honored by Gartner and Forrester for its market leadership and innovation.

What will you do?

As a Product Marketing Manager at Panaya, you’ll be responsible for transforming technical product capabilities into compelling narratives that drive new sales, brand awareness and product usage.

The primary responsibility is to create effective marketing programs, developing collaterals to promote Panaya solutions, and writing engaging content to raise brand awareness and generate leads. You will work closely with the Product team understand what the latest product updates are and how they should be promoted to the audience. Ultimately, you should be able to oversee marketing content initiatives to ensure customer engagement, brand consistency and a positive customer experience.

Responsibilities: 

Convert product value proposition to tangible Sales and thought leadership content.Produce high-quality content, including blog posts, web pages, white papers, videos, brochures, presentations, infographics.Collaborate and engage with customers to create customer stories and facilitate webinars and conference sessions.Go-to-Market and Product Launches: collaborate with cross-functional stakeholders including product, sales, CSMs to plan and execute go-to-market strategies for product launches. Drive market research and develop thought leadership assets. Collaboration with Product Management on product strategy, product road map and product go to market.Sales Enablement and Product Training: collaborate with Product and Pre-Sale to formulate and execute sales strategy plans to drive growth for our products.Invests time researching our main competitors, their messaging and marketing approach and proposing counter measures.