JOB TITLE: Product Marketing Manager - Sounds and Growth

LOCATION: Remote

WHAT YOU’LL DO:

Develop and Execute Go-To-Market Strategies: Lead GTM planning for Splice Sounds. Ensure product launches, feature updates, and marketing campaigns are aligned with business goals and growth.  Drive Growth & Adoption: Partner with Product Management to identify and execute initiatives to increase subscriber acquisition, retention, and engagement, including experimentation with pricing, packaging, and promotions. Define and Refine Positioning & Messaging: Author compelling narratives for Splice Sounds that differentiate the product, resonate with music creators, and reinforce Splice’s leadership in the music creation space. Deeply Understand the Customer: Initiate and leverage research to gain insights into music creators, ensuring marketing strategies align with their needs and workflows. Collaborate Cross-Functionally: Partner closely with Product, Marketing, Data and CX teams to align messaging, optimize campaigns, and drive business impact. Measure & Optimize Performance: Forecast, monitor and analyze marketing effectiveness using data-driven insights, refining strategies to maximize impact and ROI. Champion Innovation in Music Creation: Stay on top of trends in music production, AI-powered tools, and creator workflows to position Splice Sounds at the forefront of the industry.

 

JOB REQUIREMENTS:

3-5 years of Product Marketing experience including Defining go-to-market strategy, and executing campaigns Leveraging data-driven insights to make decisions Capturing and using customer insights Crafting messaging & positioning that resonates Cross-functional collaboration Music/creative industry experience

NICE TO HAVES:

Subscription & Pricing strategy: Experience with measuring and optimizing subscription business performance Music Production Experience: Hands-on knowledge of DAWs and music creation workflows Performance Marketing: Understanding of paid acquisition and funnel optimization Community & Influencer Marketing: Experience engaging creator communities Partner Communication: Co-ordinating strategic relationships with external partners

SPLICE BENEFITS: 

Compensation & Equity: Competitive pay with annual reviews and equity opportunities. Time Off: Unlimited PTO to recharge and thrive. Health & Wellness: Comprehensive medical, dental, and vision coverage for you and your dependents. Retirement Savings: 401(k) plan with immediate vesting and company match. Parental Support: 12 weeks of fully paid parental leave for non-birthing parents, and 18-20 weeks for birthing parents. Flexible Work Options: Work remotely or connect at our office hubs and creative spaces worldwide. Professional Growth: Annual learning budget, leadership programs, and team ambassador opportunities. Community & Connection: Inclusive events, team meet-ups, and vibrant Employee Resource Groups.

 

The national pay range for this role is $117,500 - $130,000. Individual compensation will be commensurate with the candidate's experience.