Product Marketing Specialist – Energy Distribution in Residential & Commercial segmentAt ABB, we are dedicated to addressing global challenges. Our core values: care, courage, curiosity, and collaboration - combined with a focus on diversity, inclusion, and equal opportunities - are key drivers in our aim to empower everyone to create sustainable solutions.That's our story. Make it your story.
This position reports to

EL Product Marketing Manager

Your role and responsibilities

In this role, you will manage the AEG DinRail portfolio in addition to ABB consumer units and compact distribution enclosures product portfolio having focus on residential and commercial segment. You will have the opportunity to implement product marketing strategies to meet business objectives in collaboration with the Energy Distribution Business Developer. Each day, you will play a crucial role in bridging the gap between product development and market success by implementing marketing activities and supporting sales team with appropriate product knowledge and training.The work model for the role is: #LI-hybridThis role is contributing to the Product Marketing department in the Electrification Smart Building division in Spain. Main stakeholders are installers and electric wholesalers.You will be mainly accountable for:•\tConducting extensive research to understand the target audience, market trends, and competitiveness by visiting customers regularly together with sales organization•\tDeveloping and executing marketing strategies to increase product awareness and sales, including defining and communicating product value propositions •\tAchieving order demand targets by overseeing progress regularly and defining and implementing sales and promotion plans•\tAnalyzing sales data and gathering market feedback to evaluate product performance and adjust marketing strategies accordingly•\tProviding the sales team with the necessary tools, training, and materials to effectively sell the product•\tSupport product price positioning aligned with local strategy by compelling price variation analysisYou will join a mature, dynamic, talented, high performing, collaborative team, where you will be able to thrive.

Qualifications for the role

\tYou are immersed in working with customer centric methodologies and marketing foundations along the electrical market\tAbility to demonstrate your skills in electrical/electronic project definition, on-site electrical operation or product portfolio management\tYou are innovative around communication, initiative, leadership, curiosity and you have the ability to manage multiple tasks/projects and collaborate having a results orientation\tBachelor’s degree in Electricity or Electronics or similar. Also, valuable vocational training degree, such as FP. \tYou are at ease communicating in fluent English

What's in it for you?Work in a company with a strong technology legacy and deeply rooted in local communitiesFlexibility: we have hybrid work options, make the best out of them!Enjoy a supportive and solution driven team environmentBenefitsCanteenFlexible work practicesCompany mobile phoneLearning & development offeringCareer advancement opportunitiesMore about us

ABB Electrification is a global technology leader enabling the efficient and reliable distribution of electricity from source to socket. With more than 50,000 employees across 100 countries, we collaborate with our customers and partners to solve the world’s greatest challenges in electrical distribution and energy management. As the energy transition accelerates and electricity demands grow, we are electrifying the world in a safe, smart and sustainable way. At ABB, we are ‘Engineered to Outrun’, and we are passionate about helping our customers and partners do the same. go.abb/electrificationWe value people from different backgrounds. Could this be your story? Apply today or visit www.abb.com to read more about us and learn about the impact of our solutions across the globe. #MyABBStory