Product Marketing SpecialistAt ABB, we are dedicated to addressing global challenges. Our core values: care, courage, curiosity, and collaboration - combined with a focus on diversity, inclusion, and equal opportunities - are key drivers in our aim to empower everyone to create sustainable solutions.Write the next chapter of your ABB story.
This position reports to

Marketing Manager

Your role and responsibilities

In this role, you will support product marketing strategies in line with global products and solutions strategy to meet business objectives. Starting from a deep technical knowledge of products (Drives and PLC), solutions and applications, implements mar-keting activities and supports Sales Organization to successfully deliver segment-specific and application-specific value proposition to the market.In this role you will:Provides support in defining the customer value proposition and communicates it to the target segments, both internal and external•Drives sales efficiency by ensuring every salesperson possesses appropriate knowledge of the existing value proposition and offering •Provides support in the production of technical and promotional material for market development•Competitor products and solution analysis, understanding key differentiation points and long-term trends•Tracks and provides management with market research and analysis results, informing them of identified new growth opportunities or existing gaps•Shares product-related and market-related information within the organization, through relevant presentations, dashboards etc.•Supports annual marketing & communication plan development and execution, ensuring consistency between business needs and marketing activities

Qualifications for the role

2 to 5 years of proven experience in industrial automationDegree in Automation Engineering, Electronic/Electrical Engineering or equivalentKnowledge of Industrial Automation Products, with a specific focus on Drives, Motors and PLC productsKnowledge of B2B marketing in an international and multi-channel environmentStrategic thinking and customer focusPersonal leadership and strong result orientation.Strong ability to relate to all stakeholders, internally and externallyA solution-focused approach and strong written and spoken communication skills.Fluent in English (written and spoken).

More about us

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