**Requistion ID** : 79170 Dentsply Sirona is the world’s largest manufacturer of professional dental products and technologies, with a 130-year history of innovation and service to the dental industry and patients worldwide. Dentsply Sirona develops, manufactures, and markets a comprehensive solutions offering including dental and oral health products as well as other consumable medical devices under a strong portfolio of world class brands. Dentsply Sirona’s products provide innovative, high-quality and effective solutions to advance patient care and deliver better and safer dentistry. Dentsply Sirona’s global headquarters is located in Charlotte, North Carolina, USA. The company’s shares are listed in the United States on NASDAQ under the symbol XRAY. **Bringing out the best in people** As advanced as dentistry is today, we are dedicated to making it even better. Our people have a passion for innovation and are committed to applying it to improve dental care. We live and breathe high performance, working as one global team, bringing out the best in each other for the benefit of dental patients, and the professionals who serve them. If you want to grow and develop as a part of a team that is shaping an industry, then we’re looking for the best to join us. Working at Dentsply Sirona you are able to: **Develop faster** - with our commitment to the best professional development. **Perform better** - as part of a high-performance, empowering culture. **Shape an industry** - with a market leader that continues to drive innovation. **Make a difference** -by helping improve oral health worldwide. Position Overview CAD/CAM Product Manager for DS Core and Blocks plays a key role in developing and implementing strategic marketing initiatives that drive awareness, adoption, and sales of these cutting-edge digital dentistry solutions. This role requires a dynamic individual with strong expertise in digital dentistry, marketing strategy, and the ability to work cross-functionally with global and local teams. Key Responsibilities 1.Strategic Marketing & Planning - Develop and execute the marketing strategy for DS Core and DS Blocks, aligned with Dentsply Sirona Japan's overall business objectives. - Conduct market analysis to identify customer needs, market trends, and competitive positioning in Japan's digital dentistry space. - Create and manage the annual marketing budget for DS Core and DS Blocks (including 3rd party). 2. Product Launch & Campaign Management - Plan and execute product launches for DS Core and DS Blocks in the Japanese market, ensuring successful positioning and customer engagement. - Develop and oversee marketing campaigns, leveraging digital and traditional channels to drive product awareness and adoption. - Collaborate with the sales team to create targeted promotional strategies and tools to support sales efforts. 3. Digital Marketing & Communication - Drive digital engagement strategies, including website content, social media campaigns, email marketing, and webinars, to promote DS Core and DS Blocks. - Work closely with the global marketing team to localize marketing materials and campaigns for the Japanese audience. - Manage customer touchpoints to ensure a consistent and compelling message across all platforms. 4. Stakeholder Collaboration - Partner with the sales, clinical, and technical teams to support customer education and training initiatives. - Work closely with distributors and partners to ensure effective go-to-market strategies. - Serve as the primary liaison with the global marketing and product development teams for feedback and alignment. 5. Performance Analysis - Measure and report on the performance of marketing initiatives and campaigns, using data to refine strategies for continuous improvement. - Monitor key performance indicators (KPIs), such as customer engagement, sales growth, and market share.