Kforce has a client that is seeking a Product Owner. This is a hybrid position based in Fort Lauderdale, FL area. Summary: As Product Owner you will play a critical role in shaping the development and execution of CRM product strategies to enhance customer engagement and support business. You will be responsible for managing the product backlog, ensuring that CRM products meet the evolving needs of our customers while aligning with the company's strategic objectives. The Product Owner will oversee a scrum team with 6 direct reports. You will collaborate closely with cross-functional teams, including IT, Web/eCommerce, App, Marketing, Sales, and Customer Care, to define and prioritize requirements for innovative CRM solutions using the Salesforce platform. You will work with stakeholders to refine the product vision, prioritize features, and deliver high-impact enhancements, ensuring the CRM products provide exceptional customer experiences and contribute to the company's growth initiatives. Responsibilities: * Product Owner will manage and prioritize the Product Backlog: Own and maintain the CRM product backlog, ensuring that it is prioritized based on business value, customer needs, and technical feasibility; Collaborate closely with the scrum team to define user stories, acceptance criteria, and sprint goals * Define and Communicate Product Vision: As a Product Owner, you will work with stakeholders to define and articulate the CRM product vision and roadmap * Regularly communicate the product vision and roadmap to the scrum team and stakeholders, ensuring clarity and alignment