**Job Description :** Diageo is the world’s leading premium drinks company with an outstanding collection of brands, such as Johnnie Walker, Smirnoff, Baileys, Captain Morgan, Tanqueray and Guinness. With over 200 brands in 180 countries and a global network of entrepreneurial individuals, our teams blend a diverse range of experience, knowledge and skills. We connect customers and consumers to our iconic products and build innovative experiences that bring people together to celebrate life. **_Market Complexity_** In Mexico, volume and value sales of spirits have been on the rise and so has Diageo’s share in the Off and On Trade channels. However, as the market expands our competition has become smarter and stronger, whilst more and more players continue to pop up crafting a more challenging competitive landscape. As the On Trade channel continues to grow, customers become more sophisticated and thus require us to deliver a higher level of strategic involvement and brilliant execution in order to continue growing our brands and categories in partnership with them. It’s our responsibility as market leaders to continue developing the On Trade and our customers through a more specialized understanding of the channel in order to deliver our Diageo World-Class Sales dynamic growth model: Net Revenue Management, Commercial Planning, Every Day Great Execution and Performance Management. In addition, off trade is a critical showcase for our portfolio to delight shoppers&consumers in key occasions across relevant segments behind reach and execution **_Purpose of Role_** To lead the projects about Salesforce internally called EDGE & TRAX image recognition tool products between local market – global sales -global product owners. EDGE is a commercial platform to boost instore performance handling all execution critical opportunities. **Knows the product vision** , knows why we need to build and what problem to solve for whom. _Key Functional Responsibilities_ + Must be able to communicate different messages to different partners about their product and project + Helps partners to get the IT solutions that we need + Readily available to answer questions and prioritize work from the delivery team + Know the On & OFF Trade Strategy in line with our performance ambition and external environment + This role is the sole person **responsible for handling the Product Backlog** (work items list) and improving the value of the product resulting from work of the Product Oriented Delivery **(POD)** . + May need to collaborate with various team members (users, SMEs, etc.) + Handle Salesforce and Trax customer and product databases as data asset owner. Coordinate data updates and cleansing activities across On – Trade, Off Trade, and BAU teams to ensure data accuracy and consistency. _Key Leadership Responsibilities_ + Become a strategic partner with solid relationships with the EDGE users, D&T, Admin managers. + Lead key partners in On & OFF trade, CP&A On Trade and global contacts + Engaged & Empowered Leader + Able to make decisions concisely _Qualifications & Experience Required_ + Degree in Business or Engineering + Excellent written and verbal communication skills, Proficiency English /Spanish (90%) and Microsoft Office + +5 years of experience in Sales, Administration, IS, Analysis Roles. + Ability to move between strategy and execution + Able to mobilize the business around a clear goal and engage key partners at all levels + Global teams and cross-functional leadership skills + A driven self-starter, passionate about winning and implementing brilliantly _Flexible Working_ Diageo Office: Mexico City **Flexibility** This is key to success in our business and many of our staff work flexibly in many different ways. Please talk to us about what flexibility means to you and don’t let anything stop you from applying. **Diversity statement** Celebrating our inclusive and diverse culture is core to Diageo’s purpose of “celebrating life every day everywhere”. This purpose is, in itself, inclusive in nature, as it values everybody irrespective of background, disability, religion, gender identity, sexuality or ethnicity. We know that for our business to thrive and for Diageo to realize its ambition, we depend on having diverse talent with a range of backgrounds, skills and capabilities in each of the 180 countries in which we operate and to reflect our broad consumer base. We view diversity as one of the key enablers that helps our business to grow and our values, purpose and standards set the conditions for us to respect the outstanding contribution each person brings. **Worker Type :** Regular **Primary Location:** Mexico City **Additional Locations :** **Job Posting Start Date :** 2025-01-06 With over 200 brands sold in more than 180 countries, we’re the world’s leading premium drinks company. Every day, over 30,000 talented people come together at Diageo to create the magic behind our much-loved brands. From iconic names to innovative newcomers – the brands we’re building are rooted in culture and local communities. Our ambition is to be one of the best performing, most trusted and most respected consumer products companies in the world. Our founders, such as Arthur Guinness, John Walker, and Charles Tanqueray, were visionary entrepreneurs whose brilliant minds helped shape the alcohol industry. And through our people, their legacy lives on. Join us, and you’ll collaborate with talented people from all corners of the world. Together, you’ll innovate and push boundaries, shaping a more inclusive and sustainable future that we can all be proud of. With diversity at our core, we celebrate our people's unique passions, commitments and specialist skills. Because when varied voices, mindsets, and personalities come together, great ideas are born. In our supportive culture, your voice will be heard and you’ll be empowered to be you. Just bring your ambition, curiosity and ideas, and we’ll celebrate your work and help you reach your fullest potential. **DRINKiQ** What's your DRINKiQ? Take our quiz to understand how alcohol is made and explore the effects of drinking. You can discover everything you need to know at DRINKiQ (https://www.drinkiq.com/en-gb/)