Program Manager - covering Columbus/Cleveland/Cincinnati, OH and Pittsburgh, PA
Job Summary:
Develop and execute advertising and marketing plans that target patients and healthcare professionals and help grow the Stryker brand.
Partner with management to develop, support, coordinate and execute marketing initiatives and communication activities.
Identify, build and maintain strong working relationships with key individuals in customer/ industry organizations (e.g., doctors, nurses, etc.).
Work with management to understand and employ established processes and tools; serve as advocate for key processes and programs.
Establish realistic production timelines and budgets.
Monitor projects to ensure that they are delivered on time, on target, within budget and in compliance with legal and regulatory requirements.
Provide strategic communications support to project initiators.
Prepare program materials, present and communicate with participants at events and group meetings.
Research and analyze market data and customer feedback to obtain competitive intelligence.
Collaborate with field sales management and consulting surgeons to validate, deliver and evaluate marketing strategies and programs.
Represent Marketing, Sales or HCI team at all regional sales/marketing activities, including Company-sponsored events and association meetings.
Train sales organization on all corporate and regional marketing initiatives and tools that will enhance their ability to achieve annual sales objectives.
Partner with other divisional departments to support high impact launches on new products.
Execute marketing plans that help grow the Stryker brand in close cooperation with Product Managers (U.S and OUS), sales force and HCI.
Collaborate with product marketing, field marketing, marketing communications and sales teams to ensure flawless execution of programs.
Develop metrics to demonstrate ROI.
Communicate program results to the senior leadership and the organization.
Develop, test and implement consumer campaigns and marketing materials.
Manage internal and external creative, activation, fulfillment and call center resources.
Job Requirements:
Bachelor’s Degree in Marketing, Communications or other relevant field of study. Prefer Master’s Degree in Business Administration or Marketing.
6+ years of marketing/communications experience.
Demonstrated interpersonal and relationship management skills.
Demonstrated verbal communication skills (both in groups and one-on-one interaction) and written communication skills.
Demonstrated success in developing direct-to-consumer campaigns across multiple mediums.
Understanding how to leverage metrics to optimize campaigns.
Managed sponsorships and partnerships.
Experience in healthcare or other regulated industry a plus.
Demonstrated ability to influence/guide cross functional teams.
Demonstrated ability to develop and execute on a marketing plan directly linked to broader business/divisional goals.
Travel Percentage: 30%Stryker Corporation is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, ethnicity, color, religion, sex, gender identity, sexual orientation, national origin, disability, or protected veteran status. Stryker is an EO employer – M/F/Veteran/Disability.Stryker Corporation will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor’s legal duty to furnish information.Stryker is driven to work together with our customers to make healthcare better. Employees and new hires in sales and field roles that require access to customer accounts as a function of the job may be required, depending on customer requirements, to obtain the COVID-19 vaccination as an essential function of their role.