Victoria, BC, CA
7 days ago
Program Manager- Seller Recruitment, Sales and Account Management
AbeBooks is a world leading marketplace for used and collectable booksellers, and we have a mission to become the preferred place for buyers and sellers of used and collectable books. We are seeking a highly experienced and motivated Program Manager to drive our scalable and programmatic Seller Recruitment initiatives. In this critical role, you will be responsible for developing and implementing strategies to attract new sellers to AbeBooks and ensure their ongoing success and growth. You will work cross-functionally with various teams including Marketing, Product, Operations, and BI team to drive seller acquisition at scale.

The Program Manager will be a collaborative force and a key liaison between various departments. They will work seamlessly with Product, UX and Ops teams to influence a roadmap to improve seller recruitment and reduce friction in the recruitment processes. They will partner closely with Marketing to develop targeted acquisition actions and to ensure we are bringing more relevant sellers to AbeBooks. They will work to position products and services in the best possible ways to prospective customers. The ideal candidate will be a skilled communicator and will work customers to develop initiatives. They should be able to translate seller feedback into product requirements, present measurable results to leadership, and align cross-functional teams around common goals.

The Program Manager will be responsible for driving key metrics such as seller count growth. Their partnerships within the organization will ensure that acquired accounts pass seamlessly into a tailored onboarding experience and have access to relevant educational resources. Seller count growth will be a representation of successful work of the Program Manager who will also be responsible for reporting on initiatives in business reviews and other internal forums.

Key job responsibilities
* Develop and execute comprehensive strategies for seller recruitment, focusing on high-quality, diverse sellers for used and collectable book categories.

* Review and optimize the seller onboarding process to ensure a smooth transition and quick time-to-first-sale for new sellers.

* Partner with the Marketing team to develop and standardize seller recruitment marketing materials

* Collaborate with the product team to identify and prioritize features that will attract new sellers and improve the experience for existing ones.



A day in the life
The Program Manager day at AbeBooks starts by reviewing overnight seller sign-ups and launch metrics. They lead a team meeting on recruitment campaigns and success initiatives. Midmorning involves crafting outreach strategies for high-potential booksellers and refining onboarding processes. They collaborate with marketing on targeted recruitment messaging. Afternoon activities include video calls with prospective sellers and analyzing competitor strategies. They prepare reports on key performance indicators and plan the next day's priorities. Throughout the day, they address seller inquiries, troubleshoot issues, and coordinate with cross-functional teams. Their focus remains on growing and nurturing AbeBooks' seller community.

About the team
Sales & Account Management team owns seller acquisition, business growth, and manages key accounts & partners. We work to improve the experience for all selling partners through programs and partnering with Marketing and Product teams. We continuously work to optimize seller inputs and to improve selection availability to AbeBooks buyers. We have a deep knowledge of our core customer base, and work tirelessly to drive seller success and improvements to the seller experience. The team is currently distributed across Canada and Germany, and we strive to maintain strong communication channels to foster effective collaboration.
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