Key Responsibilities:

1. Revenue Target Achievement
a. Meet and exceed revenue targets through direct and programmatic advertising initiatives.
b. Develop and execute a strategies and action plans to achieve programmatic advertising
revenue target.
c. Identify new areas/opportunities for programmatic revenue growth.

2. Ad Network and Account Management
a. Negotiate and secure programmatic advertising deals to maximize yield and efficiency.
b. Serve as the primary point of contact for programmatic advertisers, ensuring maximum
yield for the site’s advertising inventory and client satisfaction.
c. Reviews contracts with ad networks to ensure that the company gets the best deal.
d. Conducts regular review of ad network partners to ensure that they are delivering
performance expectations and if not, replace them with new ad network partners.
e. Build and maintain stable relationships with ad network partners, agencies and other
clients.

3. Ad Inventory
a. Optimize ad inventory and revenue streams through programmatic direct, private
marketplace deals and header bidding.
b. Collaborate with internal teams to enhance the effectiveness of programmatic offerings.
c. Monitor and analyze

4. Programmatic Campaign Management
a. Oversee the execution, monitoring and optimization of programmatic advertising
campaigns.
b. Evaluate campaign delivery and performance issues.
c. Utilize data-driven insights to refine programmatic strategies and maximize return on
investment.

5. Team Management
a. Lead, mentor, and manage the Programmatic Advertising Specialists to achieve business goals.
b. Provide guidance on best practices, emerging trends, and innovative programmatic
strategies.
c. Foster a high-performance team focused on continuous improvement and revenue growth.

6. Performs other related tasks that may be assigned.