Location: Hershey, PA

Job location: Remote

Reports to: Sr. Manager, Media Experiences & Technology

 

 

 

Summary of Role:

The Media Experience & Tech team creates experiences on all owned media channels – websites (hersheyland.com), email and social media. As a part of the team, you will oversee the entire digital content process, from ideation to publication. The ideal candidate will possess strong project management skills, editing abilities and a keen eye for detail.

 

 

 

Role Responsibilities:

Project Management:

Develop and maintain detailed content production calendars for social media, web content updates and photo/video shoots.  Collaborate with content creators, designers and developers to ensure seamless project execution  Monitor production and post-production timelines and ensure timely delivery  Identify and mitigate potential project risks Familiarity with work management tool, like Asana

Content Editing and Quality Assurance:

Edit and proofread content for clarity, consistency, and accuracy  Ensure adherence to brand style guides, tone of voice and overall business objectives  Review content for SEO best practices and keyword optimization  Conduct quality assurance checks to identify and correct errors 

Content Marketing:

Write social media captions, web content or blog posts as needed  Contribute to the development of content strategies and editorial calendars  Work with the team to identify content opportunities and gaps 

 

 

 

Desired Knowledge, Skills & Abilities:

Understanding of content strategy and SEO best practices Strong writing and editing skills across channels Excellent communication and interpersonal skills, with the ability to work effectively with various stakeholders  Familiarity with analytics tools and data-driven decision-making for content strategy  Proficiency in content management systems (CMS) and project management tools Familiarity with social media channels and online trends 

 

 

 

Requirements:

Education – Bachelor’s degree in media, Communications or a related field.  Experience – 3+ years of experience in content management, project management, editing or social media. 

 

 

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