1. Strategic Oversight & Coordination

Act as the central point of contact between the MMCG Board, National Directors, local partners, and international franchise holders. Ensure all activities align with MMCG’s global vision, standards, and brand identity. Oversee detailed timelines, milestones, and deliverables, from recruitment through post-event documentation.

2. Franchise & Partner Management

Manage relationships with third-party licensees, ensuring adherence to contractual terms and branding guidelines. Regularly communicate and report franchise progress to the MMCG Board.

3. Candidate Acquisition & Management

Lead the acquisition of candidates through local partners and franchisees. Supervise direct recruitment efforts by guiding recruitment specialists and teams. Ensure recruitment and candidate management processes adhere to MMCG’s high standards. Oversee candidate training programs, including poise, runway, and Q&A preparation. Manage candidate schedules, logistics, and engagements with sponsors and partners.

4. Event Planning & Execution

Direct planning and execution of key MMCG events including Screening, Orientation, Press Presentation, Culture Night, Chinatown Ball, and Winners Night. Collaborate closely with production, creative, and technical teams to maintain event quality and integrity. Coordinate with National Directors to provide backend support and guidance during the global pageant.

5. Marketing, Sponsorship & Media

Collaborate with CHiNOY TV’s marketing and sales teams to execute promotional campaigns and sponsorship strategies. Ensure sponsor and partner deliverables are effectively integrated into pageant activities. Oversee the production and development of branded content, including social media content, documentaries, and features for Huá Magazine.

6. Documentation & Administration

Maintain comprehensive records and documentation, including candidate data, event documentation, and contractual agreements. Conduct post-event assessments to identify successes and areas for improvement, and present findings to the MMCG Board.