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Job no: 552121
Work type: Full time
Site: Redditch
Categories: Marketing, Central Support
Location: Worcestershire
Salary: Up to £42,000pa plus aligned Company Benefits
Business Area: Halfords Support Centre
Job Description
As a member of the B2B team, you will help the articulation of strategic priorities and define the value propositions to collaboratively drive growth in line with our business objectives. You will have exceptional working relationships with internal and external stakeholders, and be constantly looking to redefine, adapt and better all our B2B propositions with clear defined marketing strategies.
You will be responsible for understanding target customer needs and market developments, along with developing appropriate product propositions and services to meet client needs and deliver sustainable growth.
You will also be responsible for analysis of our proposition performance always looking for room for improvement, constantly spotting changes to optimise commercial performance and go to market approach.
Key Responsibilities
Define client & business needs through: Assessment of current propositions incrementality and performance; maintaining a deep understanding of relevant socio-economic trends and the market around us; analysis of client research and data; affinity partner insights; front line feedback. Lead the creation of client centric product and service innovations. These innovations will support the B2B brand proposition, meet Halfords business needs, and therefore deliver better commercial returns for the business. Proposition development from cradle to grave – identifying the opportunity building the business case and executing the go to market plan. Support all aspects of the business case creation for each new proposition and gain buy in from the appropriate forums for approval, funding and change resource. Manage and deliver periodic, pre agreed performance reviews of the propositions to ensure they deliver business objectives, meet the target customers’ needs and fulfil regulatory requirements. Evaluate competitor activity and external market developments and communicate findings and recommendations to key stakeholders. Working with operations and key stakeholders to create and maintain controls to mitigate key risks with particular emphasis on existing client propositions. Support the delivery and implementation of marketing for Halfords For Business to optimise engagement, repeat business and ongoing B2B2C loyalty across all propositions with clear go to market implementation plans Seek new and better ways of working- to constantly improve the team’s productivity and efficiency. You will be part of a team that strives to be better in everything we do across all of B2B. Be the very best at working towards Halfords wider company values.Key Skills/Experience
Demonstrate a strong commercial and performance mind-set with an innovative, creative approach. Customer focused; skilled at identifying customer needs. Experience of developing and working within an end to end product & proposition development process. Project management skills in multi-functional projects. A proven ability to influence across all management levels. The ability to operate in a fast-paced environment, acting as champion of all client propositions with a helpful, motivational, positive, and engaging approach. Demonstrate strong stakeholder relationship building skills, with the ability to develop and lead challenging conversations both internally and externally. Identify industry knowledge and/or personal experience to shape and drive business agenda. Have excellent attention to detail, organisation, and communication skills. Will be confident and articulate, as well as being strong commercially with the ability to assess ongoing (and particularly promotional) profitability. Excellent English oral and written communication skills and group presentation skills. Ability to thrive in a competitive and fast-moving environment.
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