Public Information Director 2 Print (https://www.governmentjobs.com/careers/louisiana/jobs/newprint/4829134) Apply  Public Information Director 2 Salary $4,470.00 - $8,767.00 Monthly Location Baton Rouge, LA Job Type Classified Job Number 205667PubInfDir2-2.11.25SS Department DCFS-Department of Children and Family Services Opening Date 02/12/2025 Closing Date 2/22/2025 11:59 PM Central + Description + Benefits + Questions Supplemental Information Department MISSION DCFS is working to keep children safe, helping individuals and families become self-sufficient, and providing safe refuge during disasters. Department VISION We care for the well-being and safety of Louisiana's people. Department VALUES Treating all people with dignity, compassion and respect, while providing services with integrity. AN IDEAL CANDIDATE SHOULD POSSESS THE FOLLOWING COMPETENCIES: Selected Preferred Competencies: Communicating Effectively:The ability to relay information correctly and appropriately to connect people and ideas. Demonstrating Innovation:The ability to generate original ideas that create value, improve processes, or provide new products or services. Displaying Expertise:The ability to exhibit specialized skills or knowledge gained from experience or training. Driving Results:The ability to identify important goals and work to achieve them. Driving Vision and Purpose:The ability to consistently communicate a compelling picture of the vision and purpose of the organization. Leveraging Technology:The ability to use technology and its related processes to further organizational goals. Managing Performance: The ability to direct and to evaluate the work of employees. Managing Projects:The ability to initiate, plan, execute, manage, and close-out all project goals within the established timeline. Thinking Strategically:The ability to generate insights and identify opportunities for future growth of the organization. Using Data:The ability to use relevant and valid data to inform a recommendation for action. This vacancy is located in East Baton Rouge parish. This position may be filled as a probational appointment or a job appointment that may last up to 48 months. Job appointments may convert to probational appointments. Also, it may be filled as a detail and promoted within 12 months. You must include all relevant education and experience on your official State application. Resumes cannot be submitted in lieu of completing an application. The duties that you describe in the Work Experience section of your application will be reviewed by State Civil Service as part of the process in determining if you meet the minimum qualifications for this job. Your experience WILL NOT be evaluated based on the job title alone. You must describe your actual duties. If you are a current employee of the State of Louisiana it is important that you indicate in the “Duties” section for each job the specific programs that you worked in to receive credit for that experience. List all prior employment. Work experience left off of your electronic application or only included in an attached resume will not be credited. Resumes WILL NOT be accepted in lieu of completed education and experience sections on your application. Incomplete applications will not be considered. Applicants qualifying based on college training or receipt of a baccalaureate degree will be required to submit an official college transcript to verify credentials claimed prior to appointment. Please make every effort to attach a copy of your transcript to your application. The transcripts can be added as an attachment to your online application. The selected candidate will be required to submit original documentation upon hire. No Civil Service test score or assessment is required to be considered for this vacancy. To apply for this vacancy, click on the “Apply” link above and complete an electronic application, which can be used for this vacancy as well as future job opportunities. Applicants are responsible for checking the status of their application to determine where they are in the recruitment process. Further status message information is located under the Information section of the Current Job Opportunities page. DCFS is an "Equal Opportunity Employer" and Louisiana is a "State as a Model Employer for People with Disabilities". For additional information about this vacancy, please contact Amy Whitehead via e-mail at Amy.Whitehead.DCFS@La.Gov Minimum Qualifications MINIMUM QUALIFICATIONS: Seven years of experience in public relations, journalism, marketing, content creation, social media management, or graphic design; OR Six years of full-time experience in any field plus four years of experience in public relations, journalism, marketing, content creation, social media management, or graphic design; OR A bachelor's degree plus four years of in public relations, journalism, marketing, content creation, social media management, or graphic design; OR An advanced degree in public relations, marketing, communications, journalism, or English plus three years of experience in public relations, journalism, marketing, content creation, social media management, or graphic design. EXPERIENCE SUBSTITUTION: Every 30 semester hours earned from an accredited college or university will be credited as one year of experience towards the six years of full-time work experience in any field. The maximum substitution allowed is 120 semester hours which substitutes for a maximum of four years of experience in any field. Job Concepts FUNCTION OF WORK: To plan and administer all publicity or promotional events, internal information programs, Internet web page, or public information programs for a large agency. OR To assist an unclassified Public Information Officer appointee in administering public information programs for a large agency with multiple complex programs. LEVEL OF WORK: Manager. SUPERVISION RECEIVED: Broad direction from a higher level administrator or agency secretary. SUPERVISION EXERCISED: May supervise Public Information Officers, clerical and other technical employees. LOCATION OF WORK: May be used by all state agencies. JOB DISTINCTIONS: Differs from Public Information Director 1 by the presence of responsibility for supervising a staff in a non-complex communications program of a large agency or by serving as the spokesperson for a large agency or elected official with complex duties such as broadcast, publication production, international or multi-lingual communications duties, crisis management responsibilities, agency webmaster responsibilities, and/or electronic commerce administrator responsibilities. Differs from the Public Information Director 3 by the absence of responsibility for the supervision of professionals in a complex communications program at a large agency or typically having the presence of an unclassified Public Information Officer appointee. Examples of Work EXAMPLES OF WORK: Serves as agency spokesperson and is responsible for public relations programs in all programmatic areas of the state agency. Directs the operation of the entire public relations/ communications division and administers the division budget. Serve as the agency spokesperson in crisis situations, as well as with the media and at community and agency meetings. Develops training programs and conducts training of agency media liaisons and webmasters. Develop public relations crisis management program and plan. Serve as agency webmaster, approving all information that is entered on and published to the agency Internet web page. Serve as electronic commerce administrator for the agency and is responsible for the timely response of all electronic commerce inquiries to the web page. Conducts research and develops objectives and programs for pro-active positive public relations interactions across the state for all agency programs. Develops and implements agency Web Page Policy. Develops and implements agency Media Relations Policy and Media Relations Plan. Develops and implements agency Crisis Management Plan. Designs agency web page, selects web page software and appropriate technology to use on the web page. Develops and publishes agency news to the Louisiana State web page daily or as needed. Plans, develops, implements and/or contracts for training of agency webmasters. Plans, develops, implements and/or contracts for training of agency media liaisons. Manage the communications, public relations, and promotional budget by writing the narrative, projecting costs, determining necessary adjustments and approving and reviewing expenditures. Plans and directs advertising, public relations and promotional campaigns and strategies for a large agency. Produces and/or directs radio or audio-visual productions. Develops the material and script, and oversees production of audio/video programs and PSAs. Arranges interviews for and regularly briefs agency officials on sensitive and/or controversial issues; recommends public relations course of action in crisis and in routine public relations situations; and identifies potential public relations problems and advises agency officials of appropriate preventative actions. Oversee agency use of contracted advertising and public relations activities. Plans and coordinates statewide press conference tours for the agency secretary and governor and other special events. Advise agency officials on proper public relations interview techniques before media contact. Writes materials for and directs the layout and production of informational materials such as newsletters, bulletins, pamphlets, directories, and posters. Initiates, develops, and maintains local, national, and international media and public contacts for disseminating agency information. Researches materials for and writes speeches, news releases, and position papers on selected topics for agency officials. Interpret agency programs for the media and the public, including technical areas peculiar to that agency. Conduct marketing for agency programs, services, and Louisiana products. Louisiana State Government represents a wide variety of career options and offers an outstanding opportunity tomake a differencethrough public service. With an array of career opportunities in every major metropolitan center and in many rural areas, state employment provides an outstanding option to begin or continue your career. As a state employee, you will earn competitive pay, choose from a variety of benefits, and have access to a great professional development program: Insurance Coverage More information can be found at https://info.groupbenefits.org/ Parental Leave– Up to six weeks paid parental leave More information can be found athttps://www.civilservice.louisiana.gov/Parental-Leave/Default.aspx Holidays and Leave – State employees receive the following paid holidays each year: + New Year's Day + Martin Luther King, Jr. Day, + Mardi Gras, + Good Friday, + Memorial Day, + Independence Day, + Labor Day, + Veteran's Day, + Thanksgiving Day and Christmas Day. ***** Additional holidays may be proclaimed by the Governor State employees earn sick and annual leave which can be accumulated and saved for future use. Your accrual rate increases as your years of service increase. Retirement – State of Louisiana employees are eligible to participate in various retirement systems (based on the type of appointment and agency for which an employee works). These retirement systems provide retirement allowances and other benefits for state officers and employees and their beneficiaries. State retirement systems may include (but are not limited to): + Louisiana State Employees Retirement System (www.lasersonline.org). LASERS has provided this video (https://lasersonline.org/wp-content/uploads/2016/07/Your\_Retirement\_System.mp4) to give you more detailed information about their system + Teacher's Retirement System of Louisiana (www.trsl.org), + Louisiana School Employees Retirement System (www.lsers.net), among others 01 DVP: Rate your ability to drive vision and purpose based on our definition: The ability to consistently communicate a compelling picture of the vision and purpose of the organization. + 1= I have no experience and/or am uncomfortable driving vision and purpose + 2= I have limited experience or require assistance to drive vision and purpose + 3= I can drive vision and purpose + 4= I can drive vision and purpose and help others improve their ability to drive vision and purpose 02 DVP: Explain your rating by providing specific and relevant examples in the box below. 03 MP: Rate your ability to manage performance based on our definition: The ability to direct and to evaluate the work of employees. + 1= I have no experience and/or am uncomfortable managing performance + 2= I have limited experience or require assistance to manage performance + 3= I can manage performance + 4= I can manage performance and help others improve their ability to manage performance 04 MP: Explain your rating by providing specific and relevant examples in the box below. 05 TS: Rate your ability to think strategically based on our definition: The ability to generate insights and identify opportunities for future growth of the organization. + 1= I have no experience and/or am uncomfortable thinking strategically + 2= I have limited experience or require assistance to think strategically + 3= I can think strategically + 4= I can think strategically and help others improve their ability to think strategically 06 TS: Explain your rating by providing specific and relevant examples in the box below. Required Question Employer State of Louisiana Address For agency contact information, please refer to the supplemental information above. Louisiana State Civil Service, Louisiana, 70802 Phone (866) 783-5462 Website http://agency.governmentjobs.com/louisiana/default.cfm Apply Please verify your email addressVerify Email